The 2020 Holiday Season Will Be More Heavily eCommerce: How To Prepare
We’re approaching that critical time of year for most retailers: Black Friday; traditionally, the point at which retailers cross the line from being “in the red” to “in the black.” This year, given the pandemic, we can expect a surge in online shopping, which means December revenues will be deeply dependent on a business’s eCommerce solutions.
Below is a quick look at 5 of the most popular eCommerce solutions in use today, along with one tip for each, that can drive revenue growth this holiday season.
Shopify is an extremely popular eCommerce platform, likely because it is one of the most flexible and feature-rich platforms available. It makes it easy to scale up. It’s also one of the most robust platforms for SEO. If you’re running Shopify and want to boost your revenue this holiday season, make sure you’re taking advantage of the platform’s SEO Manager feature, which will help you develop meta content, select appropriate keywords, and integrate with Google Search.
BigCommerce is very similar to Shopify in terms of features and capabilities. It just doesn’t have the same level of name recognition. It does have an extremely robust product search feature, which is why it remains popular with large retailers. If you are a brick-and-mortar business running BigCommerce, take advantage of their robust eCommerce functions to expand your business into marketplaces like Amazon, eBay, and Google as well as social media sites and be sure to take a look at all of their virtual payment platforms integrations to reach the most consumers possible.
Volusion is popular with smaller retailers who don’t sell thousands of different products. The platform is user-friendly for novices and provides everything necessary to get started with eCommerce. Boost your business this year by taking full advantage of the platform’s marketing tools like SEO, marketplace selling on Google, eBay, Amazon, social media selling, rewards and loyalty programs, and coupons.
3dcart is not as simple to use as some of the platforms mentioned above, but for businesses that use a lot of integrations or rely heavily on shipping products out, it’s one of the best. Businesses that use 3dcart will want to make sure they are using the platform’s blogging, and product FAQ features this year to boost their profile and attract new customers.
Ecwid offers the best free plan of eCommerce platforms and is easy to use, both of which keep it ranking high in use popularity. If you’re running Ecwid and want to boost revenues this holiday season, take a look at all of their available integrations and start expanding your business through them. You can sell on multiple sites, blogs, and social networks or add a WordPress integration to showcase your blog and improve your SEO.
This Is The Year To Ramp Up Your eCommerce Efforts
This was just a short list of some common eCommerce platforms; there are many more out there. Wix, Weebly, Squarespace, WooCommerce, and Magento are a few other popular platforms. Whatever platform you are running, I encourage you to take some time now to make sure you are utilizing all of the features and functions available that could help increase your revenue this holiday season.
COVID-19 is still running rampant, and consumers will be looking for ways to shop online this holiday season. How can you make that work for your business? Do you need to boost your SEO? Start advertising on digital platforms? Can you offer online ordering with pick up in-store options? Delivery? Shipping? Digital goods or subscriptions? Offer coupons or loyalty discounts?
We’re coming up on the biggest spending season of the year. Don’t miss out on it because you’re still relying on in-person shopping.