Promises To Yourself: What Are Your New Year’s Business Resolutions?
Do you make New Year’s resolutions? It’s very common to make them in our personal lives. It’s less common for business owners to make them with regard to business goals, hopes, and dreams, but that doesn’t have to be the case. Why not use the new year as a chance to reflect on your business and where you’d like to see it go in the coming year?
Business resolutions may look different from personal resolutions, but they share the common trait of doing something different to create positive change in your life or your business. Here’s a look at some business resolutions that can help your business succeed in the coming year.
4 Resolutions For Small Business Growth
- I will make changes in how I promote my business. Promoting the business often falls to the bottom of the stack for small business owners who get busy simply managing the day-to-day. If you want your business to grow in the next year, you’ll need to take some steps to promote it. Take stock of what you’re currently doing; keep what’s working, get rid of what doesn’t, and start investing in new marketing avenues. Suggestions: boost your social media presence, update or re-do your website to ensure it’s mobile friendly, start using your email marketing list more, contact a digital marketing firm for an assessment and recommendations.
- I will become better at delegation. What small business owner doesn’t struggle with taking on too much and avoiding delegation? Entrepreneurs are notoriously Type A, “must do it all myself” kinds of people. But at some point, you’ve got to decide where your energy is best spent and delegate other tasks and duties. Whether you hire additional help or outsource some functions, you’ll save your sanity and make better use of your strengths.
- I will make time for business planning. Do you have a business plan? If not, it’s time to create one. This will help keep you on track for success, especially when you feel yourself getting spread too thin or pulled in too many different directions. Planning helps you take stock of what worked and what didn’t ensure the day-to-day work aligns with your goals and can improve your focus and make you more productive. An annual review is better than nothing, but quarterly, monthly, or even weekly planning will provide better opportunity to really use the plan to achieve business success.
- I will stop investing time and effort where it is not needed. This resolution can apply to things that are working great as well as those that are not. If something is working really well for you, stop worrying about it. You’ve got your well-oiled machine up and running, let it run on with the occasional check-in so you can devote your time and energy to another area. Similarly, if something is just not working for you, let it go. Stop beating your head against a wall and trying to work the impossible. Maybe it’s a product that just isn’t doing well. Maybe it’s a vendor or supplier that isn’t working out. Maybe it’s a business policy or technique that is causing more headaches than rewards. Save your energy and move to something better.
Here’s to a Successful Year
The above are just a few very general resolutions that can apply to any business. The best resolutions will be ones that are personalized to your own experiences and business needs. In many ways, resolutions aren’t all that different from strategic planning but, for a small business, resolutions are a more practical way to position the business for success.
Do you make New Year’s business resolutions? What do they look like?