Mindfulness In Content Marketing
2020 has been a chaotic year, to say the least. If you’ve been struggling to find your message or strike the right tone in your content lately, you’re not alone. There is so much happening in the world with many of us working in an entirely new way and others worried about job security that it’s no surprise so many people feel overwhelmed and uncertain at work. Even if your work life is relatively stable, you can be feeling anxious or worried about the general state of world affairs and bring that state of being to work.
One technique that is making inroads in the corporate world is the concept of mindfulness. Typically associated with meditation and self-care, a yoga practice, or relaxation techniques, mindfulness has become a way for people to put the brakes on the constant go-go-go, take a step back, and approach their work with more purpose and clarity.
This can be incredibly effective for content marketers who are often forced to respond to and address current events or challenges within their business or industry.
If this sounds familiar, I want to share with you some ways to bring mindfulness to your workday to both decrease your stress levels and make you a better marketer!
Mindfulness For Better Marketing
Mindfulness involves being aware of what is happening in the present moment and not letting thoughts of the past or future affect your present experience. It’s about recognizing and accepting the thoughts and feelings you may be having but not necessarily allowing them to take over your actions or decision-making.
It’s about taking a breath. Giving yourself a moment. Taking a step back to process and reflect, then respond.
What mindfulness is NOT is knee-jerk responses, top-of-mind actions, or habitual approaches.
Practicing mindfulness in content marketing can improve decision-making, reduce confirmation bias or overconfidence, and differentiate between relevant and irrelevant information. We are constantly bombarded with information and opinions and must sort through that data to determine what is important and what isn’t. Then we have to use that information to create content for various audiences. If we operate in constant go-mode, we risk burning out or making poor choices that reflect badly on the brand.
As a creative professional, you probably already recognize that breaks are essential to your creativity. That’s all mindfulness is. Practicing mindfulness can be as simple as taking a 10-15 minute break to clear your head. The key is to take your break with intention.
Practicing Mindfulness At Work
You don’t need anything special to practice mindfulness at work besides a private or quiet space. In fact, you don’t even need to do it at work, a session at home before work or in the evening after work can be just as effective. If you do need that break at work, seek out a quiet space where you won’t be disturbed: a quiet corner of the lunchroom, a spot with a nice view of the outdoors, a dark conference room, or even your car will work.
- Dedicate yourself to the practice. Block time on your calendar for mindfulness practice. That way you will be more likely to do it.
- Find your spot and settle in. Some people like dark rooms or use headphones and guided meditation tracks or white noise to eliminate distractions.
- Practice deep breathing. Take deep breaths that fill your diaphragm, hold for 5 seconds, and release. There are many variations on breath techniques so find one that works for you. Deep breathing is a technique that you can use anytime and anywhere to help bring calm when you are feeling stressed or overwhelmed.
- Practice makes perfect. Your brain may fight you at first, especially if it is used to always being “on”. You may have to train it to just sit quietly. Practice and a routine can help with this struggle.
- Don’t give up. If you don’t feel the effects of this little break immediately or every time, you may be tempted to throw in the towel. Don’t. Like any new endeavor, it can take a while to get used to it or to obtain the benefits you expect.
I encourage you to fit in little bits of mindfulness whenever you can throughout the day. Waiting for a Zoom call to start? Take some deep breaths and release tension. Skip scrolling through your phone when you’re bored and instead take a moment to rest your eyes on something in the distance, listen to the wind, or feel the sun on your face. Enjoy and appreciate the moment you’re having so when you get back to work you feel refreshed and centered, better able to make decisions, and deal with whatever comes your way.