What Can We Write For You?
1. Print & Web Campaigns
For clients who keep us on monthly retainer, we offer more than blogging and web copy updates. We help manage your ongoing marketing programs, extending them across all your channels. This ensures that all marketing efforts are delivered in the same brand voice and line up with regularly scheduled blog and social media content.
2. Campaigns & Outreach
Because we work so closely with our clients, we’re often the first to know about your achievements, events and highlights. This information is woven into the fabric of your digital content. We also create special campaigns to spread the word beyond your regular audience, driving a new wave of traffic to your website.
3. Strategy & Consulting
Our expertise in using content to influence customer experience and decision-making allows us to help you develop marketing strategies that will best leverage regularly scheduled content. We believe that while viral content is exciting, it’s steady, consistent messaging and engagement that achieves your greatest gains over time.
HERE'S A CASE STUDY.
When the law firm of Dellecker Wilson King McKenna Ruffier & Sos reached their twenty-fifth year of practice, it was cause for celebration. This was an opportunity to underscore the qualities that differentiate them from other personal injury firms and reintroduce themselves to their community of clients and referring attorneys.
We collaborated with the firm’s freelance graphic designer and web developer to create appealing, brand-right content.
The firm’s mailer, the Tort Report, was incorporated as the focal point of the campaign. The content we developed for the mailer included an infographic that shared personal and professional information about the firm’s attorneys; a behind-the scenes article about the firm’s collaborative working environment; and a letter from the attorneys about the principles that have been their guiding force and will continue to drive them going forward.
A companion landing page with unique content was launched to encourage the mailer’s readers to visit the website. This led to a new wave of website traffic. We also wrote sharable snippets of content for social media that point back to the website, again boosting traffic.
We really appreciate how Anna and Sarah focus on delivering our authentic message about who we are and what we represent. They worked hard on our 25th anniversary campaign to ensure our message was consistent with our firm’s branding, which was very important to us. They are deliberate and intentional in their work.
We can improve your marketing now.
Let's discuss how you can make the most of your existing resources AND tap our expertise to bring fresh ideas to the forefront.