It’s Time to “Fall” for Content Planning
It’s mid-October which puts us well into fall. Pumpkin spice is everywhere, Halloween is just around the corner and the start of the holiday season isn’t far behind that. Although many marketers and businesses are focused on Black Friday and finishing the year strong at this point, some are looking ahead to 2020 and Q1.
You may be thinking, “Q1 already?!?! I’m just trying to get through the end of the year!” I totally get it, but, now is the ideal time to start content planning, if not for the entirety of 2020, then at least for Q1.
Why Fall Is The Perfect Time to Plan Content
- Beat the Holiday Rush. This little lull before the holidays hit full force gives many people a breather. Why not use the time to think ahead to what kind of content you’ll develop in 2020?
- Great Time to Review 2019. By now, you’ve had a solid 9 months to implement your 2019 content marketing ideas. Take some time now, before you jump headfirst into the new year, to evaluate your efforts. What worked? What didn’t? Has your audience changed how they prefer to receive content from you? Did you stick to your original plan or did it fall to the wayside?
- Make Sure Content Marketing is in the Budget. If you operate on a calendar year budget cycle, you’re probably in the midst of 2020 budget planning, which means you’re thinking about the future anyway. Make sure the budget includes what you need for content marketing success by taking the time now to think about what you need and where you want to go in 2020.
- Plan for Staffing Needs. Hand in hand with budgeting is planning for personnel needs. Developing a content plan now will help you identify areas where you need additional staff or can reassign existing staff. You can also plan ahead for staff training or contractors to help you meet your 2020 content needs.
- Get in a Groove. I am a big fan of quarterly content planning cycles. Quarterly plans are easier to manage, lead to more relevant content, and allow for unanticipated changes due to changing business demands. If you have not adopted a quarterly content planning cycle, why not start now? You have your experiences of the past year to look back on and guide you through the remaining quarter of the year making the process less intimidating. By time Q1 arrives you’ll feel more comfortable with quarterly planning and can get the new year off to a strong start!
Fall in Love With Content Planning
Content planning is nothing to be intimidated by. In fact, once you get the hang of it, you’ll breathe easier knowing that you have content planned out for the whole year! You’ll develop a smooth process for sharing information and building customer relationships that is also adaptable and agile enough to adapt to unexpected business needs.
Need help getting started? Contact Orlando Content Marketing. We can help you evaluate your current efforts, plan ahead for the coming year, manage an important upcoming campaign, or just get your comfortable with the idea of content planning.