How Can I Improve My Social Media Presence?
According to Sprout Social, 74% of shoppers are making their buying decisions based on social media. With this large percentage of buyers being influenced by ads and accounts online, it’s vital to define and implement a strategy for your social media accounts. Having a clear, organized plan will help entice audiences to engage with your account and products.
Understand What Your Goals Are
Setting clear goals helps distinguish your social media presence while helping you maintain consistency throughout your accounts. One of the first steps in setting goals is understanding what your purpose is behind creating these social media accounts… Are you wanting to sell individual products? Create brand awareness? Or are you just hopping on the bandwagon?
Through understanding your goals for social media, you can now tailor your posts specifically for your audience. Picking a platform and method of tailoring your posts can seem stressful, luckily a breakdown is included here that explains which social media platforms could best benefit your business.
Create A Content Calendar
Creating a content calendar at the beginning of each month, allows for you to have a plan for what direction you want to take your social media accounts. It helps you publish both regularly and on time while giving you a “big picture” view of your upcoming months. If you’re looking for a simple way to create a content calendar, using Excel on Microsoft Office or Google Sheets on Google Docs is an easy (and typically free!) way to organize your upcoming plans. Other services such as Hubspot, offer various social media calendar templates that are easy to fill in.
Track Your Progress
Almost all social media platforms offer some type of analytics breakdown to allow you to see how your content is performing. These breakdowns give you insights into factors such as: the average age of your audience, what times they’re most active online, and whether they’re interacting with your content. It is important to watch these insights because they allow you to see what your audience engages with most.
Understanding what your social media goals and objectives are can seem overwhelming at times, which is why we’re here to help! Feel free to contact us at Orlando Content Marketing for further advice or help with your social media campaigns!