How To Make A Great Homepage For Your Website
The homepage is one of the most important pages of any website. It’s typically the first page a visitor sees; sometimes it’s the only page a visitor sees! You need the homepage to be clear about what your business does and you need your website navigation to be descriptive. The problem is, sometimes the navigation is a bit tough to figure out and with as fast as today’s Internet users move, if they can’t figure out where to go from the first page they land on, they’ll leave the site entirely to find what they need elsewhere.
Don’t let this happen to you! Below, I’ve outlined 5 elements that can make your homepage more effective and user-friendly, keeping visitors engaged and on your site longer.
5 Critical Elements Every Homepage Needs
- Functionality. While your homepage design does serve as your “Welcome” sign — it has to do more than just look good. It must be functional for site visitors. This helps to draw them deeper into the site to your product and service pages. Place navigation buttons at the top of the page or along the side where they will be easy to see and access.
- Tech-Friendly. Websites must be optimized for mobile and desktop usage. As far back as 2015, Google confirmed that more searches were being conducted on mobile devices than desktops and that number has only increased. If a homepage won’t load or can’t be viewed on a mobile device, you’re alienating a huge portion of your audience and potential customers. You might also be losing major SEO “brownie” points with Google!
- Visually Appealing. For as much as you need the homepage to be functional, it also needs to be attractive. Avoid crowding the page with too many images and too much text or you risk overwhelming visitors and turning them away. Clean and tidy layouts give the impression of the site being well thought-out and your company being equally as conscientious.
- A Call to Action. It’s so easy to skip over adding a Call to Action (CTA) on the homepage but that’s a big mistake. Your CTA doesn’t have to be a hard sell. It can be simply a gateway to another page. The key is to provide a button that encourages visitors to click on it and link to deeper pages. A CTA may be as simple as “Shop Online” or “Learn More”. Encourage users to take action for their next steps.
- Actual Content. Homepages need to look good and be informative. Don’t neglect text in favor of images. The homepage is your elevator pitch. It should clearly inform visitors who you are and what you do, but keep it simple and succinct. Remember, you can always add more detailed information on deeper pages. That’s what the About Us and Services pages are for.
Remember, you have an entire website that can be used to convert people. Your homepage doesn’t have to do it all, nor should it. The homepage design is a portal to your brand, where visitors get a first impression of who you are – make sure it’s the right impression.
Would you like help optimizing your website’s homepage to make it as effective as possible? Call us at 407-461-4368.