Get Published: Create a Feature Story
Most designers want their work to get published. (That’s mostly true. I once met a designer in Texas who had so much work that she had stopped taking new business and didn’t want to publicize her services. What a great problem to have!) There are many ways to get published. You may know a magazine scout or magazine writer who can pitch a story about your business to an editor. You may have a publicist with good connections who can help get your story in front of the right people. You may be so well known that editors come to you to ask about your expertise or business.
You can also publish your projects yourself.
Several years ago, a garden designer in Pasadena, CA, came to me to ask me to write a garden feature about one of her projects. Then she had me write more about other gardens she designed. She turned those into illustrated booklets that she distributed to her clients and potential clients. I thought it was a great idea, so I began offering this service to my clients.
If you have (or can get) good photos that tell the story of a specific aspect of your business or expertise, the foundation of your feature is in place. We interview you and other relevant people who can help tell the story, and we write an article. Step 3: Our designer creates a layout. Finally, you end up with a digital version of a feature story that you can use as a part of your marketing efforts. You can also print and distribute it.
Most businesses are looking for content for social media and their websites. A feature is a perfect fit because it can be posted as a whole piece AND divided up into snippets that go a loooong way toward promoting your business.
Here’s an example of a feature we created: CLICK HERE
The best part is that you don’t have to wait for a magazine to discover you!
If this sounds like something you’re interested in, give us a call at 407-461-4368.