Flipping The Script: Finding Inspiration When You’re In A Funk
One of the biggest challenges in maintaining a content marketing campaign is continuously posting new and relevant content that keeps your readers engaged and coming back for more. So what happens when you’re fresh out of ideas and inspiration? In this post, I want to share a few tips that I use to find the inspiration that I need to keep writing. In other words, this is how I “flip the script” in my mind from “I have ZERO ideas” to “I have so many ideas I don’t know where to start!”
4 Ways To Find Inspiration
When you are fresh out of ideas, it can help to look at things from a different angle. Here are 4 “angles” you might want to consider:
1. Express Gratitude.
Show gratitude for those who helped you get to where you are. Maybe you have mentors who have helped you become the Internet marketing pro you are today. Maybe you want to dedicate a post to your loyal customers. Perhaps you recently had a fundraiser or even raised money or donations for charity – time for a recap and a thank you! Turn off your business marketing brain and just write about things you’re thankful for (these posts always go over well towards the end of the year or around anniversary dates!).
Demonstrating gratitude is a great way to raise the profile of your business. You’re creating a connection with your audience, generating discussion, sharing information about your business culture, and demonstrating the knowledge that your business didn’t get to where it is all by itself – it had help and you’re grateful for it.
2. Focus on What Brings You Joy.
Maybe it’s because it’s December and joyful tidings are everywhere I look these days, but yes, I mentioned gratitude and now I’m going to talk about joy. Not every post has to be about the business. Remember, the entire point of content marketing is to build a community with your audience and create connections. So, feel free to toss aside the marketing mumbo-jumbo once in awhile and just write about something that makes you happy. Your readers will likely enjoy the change of pace and you will probably see a jump in comments, likes, shares, and the social love. Don’t overlook the value of presenting a human face to your audience; it’s the best way to establish a connection.
3. Get Help.
There’s no shame in asking for help when you need it. Ask a colleague to take a turn writing a blog post – or even just for ideas. Link to a compelling article or piece that you think will resonate with your audience. If possible sit down with colleagues or business leaders and pick their brains so you can develop an editorial calendar that will take you through the month, or quarter or year. It will save you time and frustration down the road. You could even take a peek at your competitors and see what they’ve been writing about, then create your own content around the same topic. Finally, you can always hire a professional. Some people simply don’t have the time or bandwidth to write consistently. If that sounds familiar, partner with a content marketing firm for regular posts that you don’t have to write yourself.
4. Look To Your Q’s and A’s.
Do you receive a lot of questions about certain products or services? It’s time to write a post about them! If there are questions that repeatedly come up, use them to create the basis for your content. You can even stretch it out and create a Q and A series that will give you fresh content for several posts. No one says your posts have to be novel length. Short and sweet work just fine, especially in cases like questions and answers where visitors may be interested in their question only and not want to read the rest.
These are just some of the things I do to find inspiration when I’m stuck. What about you? Where do you find inspiration for writer’s block? How do you “flip the script”?