WHAT IS CONTENT MARKETING?
Content marketing, in simple terms, is the creation, delivery, and promotion of content that drives customers to take action. Those actions could be small, like entering your email address to start receiving an eNewsletter, or much further down the sales funnel, like following a prompt to schedule a consultation about a specific project.
The difference between content marketing and just plain old content is that content marketing serves a strategic purpose, providing value to fulfill a need for the clients you’re trying to reach.
WHY SHOULD I USE CONTENT MARKETING FOR MY BUSINESS?
Content marketing helps clients “get” you. What’s more, content marketing helps clients like you.
Content marketing can take the form of thoughtful blog posts, web copy, infographics, videos, white papers, and e-newsletters. At its best, a well-developed content campaign teaches, informs, and delights, all while developing trust, encouraging sales, and promoting your position as an expert. If traditional marketing efforts aren’t generating the type of results you expect, then content marketing might be the solution for you.
HOW CAN CONTENT MARKETING CREATE LEADS?
When you post an original piece of content to your website, such as on your blog, you're essentially saying to search engines, "Hey, look at me!" Google loves to index fresh content, and will reward you in their algorithm by moving your business's website up higher in their search engine results pages if your content is useful and well-keyworded.
Done right, content marketing can turn your website into a revenue-generating machine, an inbound destination for potential clients. With a higher Google rank, created by SEO-optimized, well-written content, potential clients will find you.
With an archive of original content that addresses clients' pain points and creates solutions for them, clients will trust you. And if you believe in the "know, like, trust" school of marketing as we do, you'll appreciate that content marketing hits all three of those marks.
WHY SHOULD I HIRE ORLANDO CONTENT MARKETING?
Because, simply, we are great writers who believe in great writing. We understand (and have the data to prove it!) that powerful stories move people to make buying decisions, generate trust and goodwill, promote thought leadership, and inspire action.
Our clients agree. We've helped brands across Orlando and nationwide craft their brand message and attract new customers. Check out this video for more about us and what we can do:
WHAT INDUSTRIES DO YOU SERVE?
We have deep expertise in both B2B and B2C marketing. Here are a few of the industries we write content for:
- Home, Garden Design, Realty, and Construction
- Healthcare and Dentistry
Want to see examples of recent blog posts, website copy, and marketing pieces? Just ask; we would love to show you our latest work!
HOW MUCH WILL MY CONTENT/PROJECT/COPY COST?
Our monthly blogging packages start at $1000; other marketing and copy projects are given a custom estimate based on scope and services to be rendered. To determine your needs, we offer a free consultation to learn about your business. For new website or website relaunch copy, the best time to bring us on board is during the planning phase of your project.