Content Concierge Service: Your Keys to the Kingdom

Some service offerings merit explanation, and our Content Concierge service is one of them. When you’re embarking on a website redesign, we join your team, which includes you and your web developer, and create a strategy together to ensure that you get the best and most effective copy possible for your website.

Q: Do you offer copywriting for websites independant of this team structure?

A: We don’t. Here’s why: Some copywriters deliver copy after the web design is complete, but because we’re marketing strategists, we see copy as being integral to the form and function of a website—and a business.

Frequent, open communication between all team members also means there are no surprises or confusion, and in the end, results match the client’s expectations.

The relationship between a client and a web developer can at times be complicated by specialized terminology and differing expectations. In addition to writing, our role is to communicate the client’s preferences to the designer, and explain the web development process to the client. Most importantly, we make suggestions for the design that will support an ongoing marketing strategy.

We were recently engaged for our Content Concierge services by Orlando attorney Nancy Weber of Sasser and Weber, P.A. Here’s what she had to say about the experience:

“My days are filled with helping parties resolve their marital issues, through mediation and the collaborative process. It was a lifesaver to have Anna coordinate with my web developers to keep our website redesign moving forward. The team at Orlando Content Marketing made it a point to understand what distinguishes Sasser and Weber from other family law firms, and to write about our services in a way that's true to our practice. Now when people visit our website, they find out exactly who we are and what we can do for them, which helps us attract the right prospects.

We also supported Orlando mediator Karen Pelot with our Content Concierge services when she began a website redesign with the web developers at BMDM. Karen had recently expanded from being a solo practitioner to offering a larger range of services with a group of team members that bring their mediating, coaching and speaking expertise to the table. The new website introduces Pelot & Associates as a team to the world.

Karen is pleased with the outcome of her website, and the relationship that grew as a result:

“I love working with Anna and Sarah. They've taken the time to listen to the story of my company and translate that into copy that's easy to read, makes sense, and captures the details of what Pelot & Associates offers clients. Having them as part of my web development team helped the project get done right, and quickly. I still call them to consult on my eNewsletter and other marketing efforts.”

READY FOR A REDESIGN?

Learn how our Content Concierge service can make the process better.






Sarah Kinbar

Sarah Ristorcelli is Co-founder of Orlando Content Marketing. She is a writer and editor with 20 years of experience in publishing and communications.