Branded Content Client Case Study: Valtech Magazine and Episerver
Orlando Content Marketing client, Valtech, approached us with a branded content need. The international digital agency wanted support developing a magazine. This edition of Valtech_Mag would have a heavy focus on Episerver, a web solution that integrates digital commerce with digital marketing for measurable business results.
Valtech And Episerver Work Well Together
It was a natural choice for Valtech to want to highlight Episerver in Valtech_Mag. Valtech has extensive first-hand experience with Episerver, having many team members who know how to utilize all Episerver options to create robust, integrated project outcomes. Many of Valtech’s digital solutions are built on Episerver platforms. The magazine would be an opportunity to highlight the partnership between Valtech and Episerver and share the many innovative ways that Valtech has used Episerver to meet their client’s goals and objectives.
The magazine would also be part of a lead generation campaign: click to see it HERE.
Orlando Content Marketing Builds Branded Content
The challenge – and where Orlando Content Marketing came in – was in obtaining the stories, background, and information needed to put the magazine together. Valtech has offices in 30 countries and clients spread even wider than that. The company needed someone to run point on Valtech_Mag and chose Orlando Content Marketing for the branded content job.
Our role was to coordinate with far-flung Valtech staff, determine the viability of each selected story, assign the stories to writers, edit the stories, and then coordinate with the graphic designer to translate these stories visually.
Valtech Mag Highlights The Benefits Of Partnerships
Valtech_Mag ended up being a shining example of collaboration between point persons in offices around the globe. The global focus of both the magazine and Valtech comes through loud and clear inValtech_Mag and yet, much of the work was done right here in Orlando. We’re thrilled with howValtech_Mag turned out and can’t help but think how much the magazine highlights the value of partnerships. If not for the Valtech-Episerver partnership, the magazine may have never been dreamed of and if not for the Valtech-Orlando Content Marketing partnership it may have never become a reality.
This partnership approach is deeply embedded in our culture at Orlando Content Marketing. We work very closely with all of our clients to help them achieve their digital marketing objectives – their successes are our successes.
If you need a partner to help you expand your digital reach, contact Orlando Content Marketing. We’re eager to hear (and share!) your story!