Planning Makes Perfect: A True Story Of How A Strategic Marketing Plan Turned A Business’ Internet Presence Around
We talk a lot about content strategy here at Orlando Content Marketing and there’s a good reason for it. It works! Like a strategic plan or a budget, a content marketing plan helps provide direction and measurable results for business leaders and stakeholders. A solid plan can help you identify the steps necessary to achieve […]
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Don’t Neglect Strategy In Favor Of Aesthetics In Your Internet Marketing Program
Everyone wants a website that wows. We want it to look awesome and impress visitors, but a website needs to do more than just look good. It needs to do its job of converting customers and growing your business! It’s one of the most common internet marketing mistakes that we see. The client is so […]
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Our Marketing Team, Working For You
When Anna and I started our business in 2014, it was just us. Two gals with writing expertise and a passion for helping businesses grow. We didn’t have a marketing team yet, but we had a philosophy. We invested in building relationships with solid professionals who offer complementary services, and we made a commitment to […]
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How Often Should I Post To My Blog?
As marketers, we think a lot (OK, obsess or ruminate are probably more accurate verbs) about marketing processes. When we’re redesigning a website for a client, we usually implement a blog–and that leads to a lot of deliberation about the frequency of blog posts.How do we attract strong business leads through our blog, podcast, and […]
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We’ve Updated Our Website: Should You?
When you publish a printed piece–a brochure, a book, even a business card–it’s a completed work. Commit that ink to paper and your opportunities to edit and revise those documents come to a finite end. The beauty of publishing digitally is that there’s always an opportunity to revisit your design and content to make adjustments. […]
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