How COVID-19 Has Affected Search Behavior And Brand Response
COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]
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COVID-19 Marketing: It’s More About Sharing Information, Less About The Sale
Has your Inbox been inundated with marketing emails from, oh, every list you ever joined regarding their business response to COVID-19? We’ve seen an enormous shift in marketing messages as the pandemic drags on. The very first thing I notice about the messages I’ve been seeing is an abrupt shift from advertising the latest product […]
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Smart Marketing During Uneasy Times
COVID-19 has given a whole new meaning to the concept of “going viral”. Generally desirable by marketers, this is one type of viral response that I’d really rather see fail. One thing is clear, COVID-19 is going to be around for a while and marketers will need to adapt to it. Many brands and industries […]
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Content Marketing, Check! Content Operations, Huh?
Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]
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The Best Time To Kick Your Content Marketing Plan Into Gear
When the slow season comes around many business owners breathe a sigh of relief. It’s a chance to unwind and relax before things get busy again. But don’t take it too easy – it’s also the perfect time to kick your content marketing plan into gear! The Top Benefits Of Off-Season Content Marketing Whether your […]
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5 Ways To Invest In Your Company’s Business Growth
Long-term business success doesn’t just happen; it’s nurtured by leaders who recognize that the success they enjoy in the present won’t last. The market changes. Business priorities change. Business leadership and employee skillsets can even change. All of these things can cause businesses to falter and lose precious ground or even fail. Long-term business success […]
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How Content Marketers Should Work With SEO Experts
Pair with Why Content Marketers Should Work With SEO Experts. And a nice glass of Cabernet Sauvignon, if you’re so inclined. In our last post, we talked about why content marketing needs SEO to reach its maximum potential. Today, we’re going to discuss how to make that happen, by undergirding the strategy and execution of content […]
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Why Content Marketers Should Work With SEO Experts
Important Issue We Need To Get Out Of The Way #1:When it comes to having your content found by Google, keywords still matter. (I wedged four important ones–content, marketers, SEO, and experts–into the title of this post.)Important Issue We Need To Get Out Of The Way #2:Creating relevant, valuable content that people are actually searching […]
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What Is Content Strategy? A Working Definition
“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote: As content creators, we understand that actually producing the content is only one […]
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How To Get Other People To Market Your Content For You: The Case of IKEA Orlando
#IKEAmonkey says: I like meatballs. And viral content marketing. On the face of it, IKEA Orlando content marketing is sparse: our local IKEA website is used as a platform for upcoming event announcements, rather than more long-form blog posts. The page format is standard to IKEA, resembling similar local pages for other stores across the country; […]
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