Promises To Yourself: What Are Your New Year’s Business Resolutions?
Do you make New Year’s resolutions? It’s very common to make them in our personal lives. It’s less common for business owners to make them with regard to business goals, hopes, and dreams, but that doesn’t have to be the case. Why not use the new year as a chance to reflect on your business […]
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Our Marketing Team, Working For You
When Anna and I started our business in 2014, it was just us. Two gals with writing expertise and a passion for helping businesses grow. We didn’t have a marketing team yet, but we had a philosophy. We invested in building relationships with solid professionals who offer complementary services, and we made a commitment to […]
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Branded Content That Feels Editorial
What is Sift magazine? We know it’s a magazine for passionate bakers, but it’s also a branded publication created by a flour company. Some might wonder if it’s editorial or advertising. If it’s good, does it matter?King Arthur Flour, a 225-year-old company based in Vermont, created this beautiful quarterly print product to “find a way to […]
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The (Garden) Hats We Wear
A picture from the Smith garden, designed by Grace Design Associates, photographed by Holly Lepere. Anna and I wear a lot of hats, and one of mine is a wide-brimmed straw hat that’s perfect for gardening. These days I don’t dig in the dirt as much as I’d like to (although yesterday a nasty brood […]
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