Category Archives for Social Media

How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

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Which Social Media Platforms Are Best For Business?

Wanting to increase your business’ visibility and generate more leads? With over 3 billion people across the world regularly using social media, it’s no longer a question as to whether or not your business should have a presence on one (or multiple) sites. Having a social media presence is essential, but the key is to […]

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Maximize Post Potential Smart Social Media Engagement

It’s time to talk about everyone’s best friend and biggest frustration… growing your social media engagement and reach. Analytics offer valuable insight into your customers, and by having the ability to read and understand these numbers, you can successfully target the right audiences while maximizing post potential. Many services offer free analytics consultations, and you […]

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Women Making History in Central Florida

It’s Women’s History Month! We’d like to take the opportunity to highlight some Central Florida women making history. First up is Shelley Wilson Lauten, who is an important figure in Orlando. After holding a number of corporate leadership positions, Shelley served as the president of MyRegion.net, an organization helping to identify the issues and challenges that affect […]

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3 Content-Savvy Orlando Businesses

If you are thinking about content marketing but have not yet been convinced it will make a real difference to your bottom line, these local content marketing success stories are just what the doctor ordered. If you’ve been reading our blog regularly, you know that we are strong believers in the effectiveness of good content […]

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Now, That’s Funny!

A former boss once told me that “it’s hard to be funny.” I guess that was his way of telling me that he didn’t appreciate my humor. *%#$ him. Kidding. But what a “funny” word that is. Funny, real funny. Our world is funny. Just look around. People are doing funny things all the time. Most of […]

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Social Media Maven Val Decena

You may have noticed our new Instagram account, or the proliferation of helpful marketing posts on our other social media channels and wondered, Who is responsible for this fabulous content? Or maybe you assumed it’s coming directly from us since it’s all in line with our brand. When you bring in content marketing support, the goal […]

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Orlando, Are We “Future-Ready”?

Mood: Slightly miffed. I just read an article in the Orlando Business Journal—which is a bastion of list stories like 40 Under 40 and Top Central Florida Law Firms—calling attention to a list that strangely doesn’t include Orlando. The list of top 25 future-ready cities, developed by Dell Inc. and Harvard University, begins with San […]

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7 Social Media Mistakes to Avoid

I lived in Nicaragua with Peace Corps for more than two years, and I had to quickly settle into the culture of the village to be effective as an agricultural and food security volunteer. For starters, “Type A” women like me don’t really have a place in San Juan de Dios. I had to let […]

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