Category Archives for Social Media

Instagram TV is Here. How Will You Use It?

Instagram TV, or IGTV as it’s become known, is barely two years old, but it has become one of the fastest-growing video apps in the world today. The fact that it was immediately accessible to Instagram’s 1 billion active users has undoubtedly influenced its popularity. But what is it, and why should content marketers care? […]

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Is It Time to Create a Facebook Group For Your Business?

Remember when following fan pages was a thing? Facebook and Reddit have created a new way to engage with audiences and place your brand consistently in front of your customers. These groups create a sense of community, and what’s better than getting a group of people together who love your products or services? These groups […]

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Does My Business Need A Social Media Revamp?

Back in January, we had the opportunity to share our “Free Social Media Supercharge” but one question that I was asked was “what warrants the need for a change in my marketing strategies?” Although there are many metrics that can be used to measure whether or not your marketing strategies are successful, one of the […]

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Your January 2020 Content Marketing Refresher

Can you believe that January is almost over? With the New Year in full swing, I thought a small refresher could be beneficial in keeping your marketing efforts and social media on track. By remembering these three key points, maintaining your social media will be simpler than ever! Automation Have you ever heard the saying […]

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Nine More Things You Need to Know About Social Media

Tip 7 – Photos and videos for social media  Sometimes you need photos and videos that are custom made for you. Sometimes you’ll post links that automatically populate with an image. Sometimes you can use stock photos. Sometimes you’ll create a graphic with visual appeal. Whatever the case, every post should have an associated image […]

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Make a Plan: Get Decisive About Social Media

Before you get too deep in, make sure you saw our previous post on choosing your channels, cohesive branding, and developing audience profiles. Click HERE to check it out. If you’ve absorbed those tips, you’re getting the lay of the land and are already better positioned to develop and execute a successful social media strategy. […]

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Our Gift to You: Your Free Social Media Supercharge

It’s December, and we couldn’t let you leave without a present. Over the next few weeks, we’re sharing our best social media re-vamp tips that will inspire a fresh take on your SM approach throughout the new year. You already have active social media channels, and those channels might be helping you meet specific goals, […]

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Gain Customer Insight to Tailor Your Posts

How are you tailoring your posts towards customers? Oftentimes you’ll hear marketing strategists discussing the importance of developing an audience profile, but what tools are available to gain insight into the wants and needs of your customers? Luckily, we’re in the age of data and analytics which makes it relatively simple to gain a glimpse […]

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How Does A Content Calendar Help My Business?

When it comes to our marketing plan, we oftentimes think that we can “wing it” and post when events occur with our business. What we fail to realize is that posting sporadically can cause our content channels to lack synergy and consistency. Creating a quarterly or monthly content calendar can help avoid these inconsistencies and help […]

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Dig Into Your Data To Maximize Content Impact

Have you ever found yourself wondering, “Is this content channel really worth it?” Content marketing takes time. It takes effort. It takes resources. It would be unusual for a business owner not to wonder every once in a while if their content marketing efforts are paying off. The trouble is content marketing takes time. So how […]

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