How Blogging Can INCREASE Traffic To Your Website
One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]
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Meet Your Match: Picking Perfect Keywords For Content Marketing Campaigns
Contrary to what you may have heard, keywords are still an important part of content marketing and are essential to search engine optimization (SEO). While it is true that search engines have become more intuitive and better able to identify relevant content, keywords still help content get found by the desired audience. Think of search […]
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Analysis of a Great Blog Post
Do you ever hear from a client and they say something that just makes your entire week? We had that experience recently with one of our clients, VoiceOnyx. The owner of the business called us to say what great traffic they were receiving from a recent blog post that OCM had helped create. “I just […]
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8 Steps To Mastering Blog Optimization
We’ve written about Search Engine Optimization (SEO) before – use the right keywords to show up in search engine rankings, etc. But, we realized that perhaps that isn’t enough direction for those of you who are new to SEO. Today, I want to delve deeper into how to optimize content, specifically blog posts, in order […]
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How Voice Search Will Affect Digital Marketing
I don’t just talk to people on my phone. I actually talk to my phone. Why? It’s way more efficient to speak my Google search than it is to type it. Voice search is a hot topic in the world of content marketing these days. The list of devices that rely on voice commands, such […]
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Does Not Compute
I remember sitting in my office with an online producer who was working on the website for my magazine, Garden Design. It was eight or more years ago, and I was completely immersed in print publishing. As an editor, I focused my attention on photos, stories, headlines, freelance writers, great locations…all things that very much […]
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How Content Marketers Should Work With SEO Experts
Pair with Why Content Marketers Should Work With SEO Experts. And a nice glass of Cabernet Sauvignon, if you’re so inclined. In our last post, we talked about why content marketing needs SEO to reach its maximum potential. Today, we’re going to discuss how to make that happen, by undergirding the strategy and execution of content […]
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Why Content Marketers Should Work With SEO Experts
Important Issue We Need To Get Out Of The Way #1:When it comes to having your content found by Google, keywords still matter. (I wedged four important ones–content, marketers, SEO, and experts–into the title of this post.)Important Issue We Need To Get Out Of The Way #2:Creating relevant, valuable content that people are actually searching […]
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