Category Archives for SEO

What Is SEO? How Can It Help My Business Thrive?

When working on your marketing plan, you’ll likely come across the phrase “SEO” (or search engine optimization). Although this tool can help increase traffic to your website, it can often seem confusing or challenging to master. Understanding the basics of what SEO is and how to navigate it is vital for SEO success. What is […]

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How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

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How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

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Meet Your Match: Picking Perfect Keywords For Content Marketing Campaigns

Contrary to what you may have heard, keywords are still an important part of content marketing and are essential to search engine optimization (SEO). While it is true that search engines have become more intuitive and better able to identify relevant content, keywords still help content get found by the desired audience. Think of search […]

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Analysis of a Great Blog Post

Do you ever hear from a client and they say something that just makes your entire week? We had that experience recently with one of our clients, VoiceOnyx. The owner of the business called us to say what great traffic they were receiving from a recent blog post that OCM had helped create. “I just […]

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8 Steps To Mastering Blog Optimization

We’ve written about Search Engine Optimization (SEO) before – use the right keywords to show up in search engine rankings, etc. But, we realized that perhaps that isn’t enough direction for those of you who are new to SEO. Today, I want to delve deeper into how to optimize content, specifically blog posts, in order […]

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How Voice Search Will Affect Digital Marketing

I don’t just talk to people on my phone. I actually talk to my phone. Why? It’s way more efficient to speak my Google search than it is to type it. Voice search is a hot topic in the world of content marketing these days. The list of devices that rely on voice commands, such […]

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Does Not Compute

I remember sitting in my office with an online producer who was working on the website for my magazine, Garden Design. It was eight or more years ago, and I was completely immersed in print publishing. As an editor, I focused my attention on photos, stories, headlines, freelance writers, great locations…all things that very much […]

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