Content Marketing Diversity Check-Up
Diversity, inclusion, and representation are hot topics all around the country this summer. In my last post, How Diverse Is Your Content Marketing Strategy?, I shared my thoughts on how marketing professionals are well-positioned to drive brand conversation around diversity and why it’s important to do so. In this post, I want to share some […]
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How Diverse Is Your Content Marketing Strategy?
It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]
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Audience Segmentation For Better Personalized Marketing – It’s Worth The Effort
Marketing is all about the buyer’s journey; reaching the right people at the right time so they will take a desired action with your business. The difficult part of this challenge is knowing where different audience members are in their journeys so they can be sent the right messaging. Sometimes, marketers can get a pretty […]
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