Category Archives for Orlando

Women Making History in Central Florida

It’s Women’s History Month! We’d like to take the opportunity to highlight some Central Florida women making history. First up is Shelley Wilson Lauten, who is an important figure in Orlando. After holding a number of corporate leadership positions, Shelley served as the president of MyRegion.net, an organization helping to identify the issues and challenges that affect […]

Keep reading

Working With Dignity

I love talking with women in our local community who use their skills to positively impact lives through business. I met one of these women, Julie Colombino, at her office in downtown Orlando on the campus of First Presbyterian Church. She shared her path to founding Rebuild Globally, a local nonprofit that distributes shoes made […]

Keep reading

Our Marketing Team, Working For You

When Anna and I started our business in 2014, it was just us. Two gals with writing expertise and a passion for helping businesses grow. We didn’t have a marketing team yet, but we had a philosophy. We invested in building relationships with solid professionals who offer complementary services, and we made a commitment to […]

Keep reading

Orlando, Are We “Future-Ready”?

Mood: Slightly miffed. I just read an article in the Orlando Business Journal—which is a bastion of list stories like 40 Under 40 and Top Central Florida Law Firms—calling attention to a list that strangely doesn’t include Orlando. The list of top 25 future-ready cities, developed by Dell Inc. and Harvard University, begins with San […]

Keep reading

OBJ’s 40 Under 40 List for 2015

We were so excited by the news last week: our friend Shea Glenny was named to the Orlando Business Journal’s 40 Under 40 list for 2015. We met Shea in 2014 when she brought us in on some content marketing projects where she served as the strategist. Since then, she has become director of weVENTURE, […]

Keep reading

How the Orlando Local News Markets Through Content

The Orlando local news has always been in the business of promoting their thought leadership, so as a brand seeking to position yourself as an authority, what better example to look to for ideas? News organizations understand that public perception of their expertise is directly proportional to their success, and one of the most effective […]

Keep reading

My Life as a Writer

Photo by Jacki Mick It’s been a couple of months since Powers + Ristorcelli’s panel of judges chose me as the winner of the writing contest they hosted for Boone High School’s journalism students, and a lot has happened since then. Sarah and Anna caught up with me this week to find out how I’m doing. Here are my responses to their questions about […]

Keep reading