Your 2019 Content Marketing Playbook-Part 2: Define Your Content Haves, Wants, and Needs – Yes, You Can Have It ALL
Getting started with your 2019 content marketing plan can feel intimidating if you’ve never given content marketing much thought before now. It can even be intimidating if you have given it thought and put some effort into it! It’s possible to become overwhelmed when suddenly tasked with coming up with an honest-to-goodness plan. I’ve seen […]
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Your 2019 Content Marketing Playbook
The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]
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The Best Time To Kick Your Content Marketing Plan Into Gear
When the slow season comes around many business owners breathe a sigh of relief. It’s a chance to unwind and relax before things get busy again. But don’t take it too easy – it’s also the perfect time to kick your content marketing plan into gear! The Top Benefits Of Off-Season Content Marketing Whether your […]
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Promises To Yourself: What Are Your New Year’s Business Resolutions?
Do you make New Year’s resolutions? It’s very common to make them in our personal lives. It’s less common for business owners to make them with regard to business goals, hopes, and dreams, but that doesn’t have to be the case. Why not use the new year as a chance to reflect on your business […]
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Planning Makes Perfect: A True Story Of How A Strategic Marketing Plan Turned A Business’ Internet Presence Around
We talk a lot about content strategy here at Orlando Content Marketing and there’s a good reason for it. It works! Like a strategic plan or a budget, a content marketing plan helps provide direction and measurable results for business leaders and stakeholders. A solid plan can help you identify the steps necessary to achieve […]
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Audience Profiles: Why They Matter And How They Elevate Your Content Marketing Efforts
If you’ve been reading our content marketing blogs regularly, you probably have a pretty good idea of why you need a content marketing strategy and how to get started. But a strategy and great content are only part of the solution. For content to deliver the results you desire, it has to resonate with your […]
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Now, That’s Funny!
A former boss once told me that “it’s hard to be funny.” I guess that was his way of telling me that he didn’t appreciate my humor. *%#$ him. Kidding. But what a “funny” word that is. Funny, real funny. Our world is funny. Just look around. People are doing funny things all the time. Most of […]
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Orlando, Are We “Future-Ready”?
Mood: Slightly miffed. I just read an article in the Orlando Business Journal—which is a bastion of list stories like 40 Under 40 and Top Central Florida Law Firms—calling attention to a list that strangely doesn’t include Orlando. The list of top 25 future-ready cities, developed by Dell Inc. and Harvard University, begins with San […]
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We’ve Updated Our Website: Should You?
When you publish a printed piece–a brochure, a book, even a business card–it’s a completed work. Commit that ink to paper and your opportunities to edit and revise those documents come to a finite end. The beauty of publishing digitally is that there’s always an opportunity to revisit your design and content to make adjustments. […]
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Plan a Campaign Using ALL Your Channels
You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]
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