Category Archives for Marketing Strategy

The Best Time To Kick Your Content Marketing Plan Into Gear

When the slow season comes around many business owners breathe a sigh of relief. It’s a chance to unwind and relax before things get busy again. But don’t take it too easy – it’s also the perfect time to kick your content marketing plan into gear!   The Top Benefits Of Off-Season Content Marketing Whether your […]

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Now, That’s Funny!

A former boss once told me that “it’s hard to be funny.” I guess that was his way of telling me that he didn’t appreciate my humor. *%#$ him. Kidding. But what a “funny” word that is. Funny, real funny. Our world is funny. Just look around. People are doing funny things all the time. Most of […]

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Orlando, Are We “Future-Ready”?

Mood: Slightly miffed. I just read an article in the Orlando Business Journal—which is a bastion of list stories like 40 Under 40 and Top Central Florida Law Firms—calling attention to a list that strangely doesn’t include Orlando. The list of top 25 future-ready cities, developed by Dell Inc. and Harvard University, begins with San […]

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We’ve Updated Our Website: Should You?

When you publish a printed piece–a brochure, a book, even a business card–it’s a completed work. Commit that ink to paper and your opportunities to edit and revise those documents come to a finite end. The beauty of publishing digitally is that there’s always an opportunity to revisit your design and content to make adjustments. […]

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Plan a Campaign Using ALL Your Channels

You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]

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