Spring Is HERE – Time To Start “Tidying Up” Your Content Marketing Plan
Spring has finally sprung and after a winter in which we saw Marie Kondo’s “tidying up” tips take off like wildfire, I was inspired. Tidying up, spring cleaning, whatever you want to call it, there’s no reason not to use the freshness of the season to inspire a renewed look at your content marketing plan! […]
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Your 2019 Content Marketing Playbook – Part 6: Content Marketing Isn’t About You, It’s About Your Customers
Content marketing requires a fundamental shift in the way marketers think. Where traditional marketing focuses on the business such as by selling products, content marketing flips that on its head. Traditional marketing may look like: “This is why you need our product or service.” – and then tells you how/where to buy it. It’s very […]
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Your 2019 Content Marketing Playbook – Part 5: 5 Content Marketing Trends To Watch in 2019
If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]
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Your 2019 Content Marketing Playbook – Part 4: Use Data To Drive Content Creation and Placement
Content creation is often thought of as a creative endeavor. As such, the idea of using data to drive content creation and placement is often overlooked. But data drives business and that is true for content marketing as well. Ignoring data and facts is short-sighted, can waste precious resources, and may even completely derail your […]
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How To Increase My Business Through Email Marketing Campaigns
With the new year quickly approaching, the time has come to reevaluate which marketing channels are performing and which have been subpar. Lately, the focus has been placed on the importance of marketing within social media, yet one of the most reliable and important channels has been overlooked… email marketing. Email marketing allows you to […]
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Your 2019 Content Marketing Playbook-Part 2: Define Your Content Haves, Wants, and Needs – Yes, You Can Have It ALL
Getting started with your 2019 content marketing plan can feel intimidating if you’ve never given content marketing much thought before now. It can even be intimidating if you have given it thought and put some effort into it! It’s possible to become overwhelmed when suddenly tasked with coming up with an honest-to-goodness plan. I’ve seen […]
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Your 2019 Content Marketing Playbook
The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]
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The Best Time To Kick Your Content Marketing Plan Into Gear
When the slow season comes around many business owners breathe a sigh of relief. It’s a chance to unwind and relax before things get busy again. But don’t take it too easy – it’s also the perfect time to kick your content marketing plan into gear! The Top Benefits Of Off-Season Content Marketing Whether your […]
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Promises To Yourself: What Are Your New Year’s Business Resolutions?
Do you make New Year’s resolutions? It’s very common to make them in our personal lives. It’s less common for business owners to make them with regard to business goals, hopes, and dreams, but that doesn’t have to be the case. Why not use the new year as a chance to reflect on your business […]
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Planning Makes Perfect: A True Story Of How A Strategic Marketing Plan Turned A Business’ Internet Presence Around
We talk a lot about content strategy here at Orlando Content Marketing and there’s a good reason for it. It works! Like a strategic plan or a budget, a content marketing plan helps provide direction and measurable results for business leaders and stakeholders. A solid plan can help you identify the steps necessary to achieve […]
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