How Diverse Is Your Content Marketing Strategy?
It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]
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As Florida Begins Reopening, Customers Are Adjusting To The New Normal
As Florida begins reopening, customers are adjusting to the new normal. With mass amounts of uncertainty regarding this pandemic, many companies are unsure of which direction to take in their marketing. The reopening of physical locations can present challenges to employees while everyone is in the process of adjusting to these changes. Protecting and informing […]
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COVID-19 Pandemic Offers New Opportunities For Video Marketing
Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]
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Does My Business Need A Social Media Revamp?
Back in January, we had the opportunity to share our “Free Social Media Supercharge” but one question that I was asked was “what warrants the need for a change in my marketing strategies?” Although there are many metrics that can be used to measure whether or not your marketing strategies are successful, one of the […]
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2020 Vision: Content Marketing Channels That Are Poised For Growth
The start of the year brings with it opportunity and change. It’s a time for all of us to look back on our accomplishments in the prior year and make plans for the coming year. As a content marketer, you’re likely contemplating where to focus your efforts in the 2020’s to maximize exposure and drive […]
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2020 Vision: 3 Content Marketing Predictions
It’s 2020! A new decade. If the last decade saw the rise of content marketing, the new decade will solidify content marketing as a top marketing strategy. No longer will it be an afterthought or an add-on, but instead will be viewed as a valuable and viable standalone part of the overall marketing strategy. However, […]
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Email Marketing Tips & Strategies: Know When to Pivot
Many marketers have begun turning away from email marketing campaigns and shifted their focus towards social media marketing. Although social media marketing campaigns have proven to be effective, a well-thought-out email marketing plan can yield significant results. Monitor Your Data In past posts we’ve discussed the importance of monitoring data to gain insight on your […]
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Breaking Through the Content Bottleneck
In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]
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Content Marketing, Check! Content Operations, Huh?
Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]
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Content Clusters: What Are They And Why Are They Vital To Your Marketing Strategy?
We’ve written about content silos before, which are a way of organizing your content. Taking that a step further is the concept of content clusters. Content clusters are bundles, or clusters, of content that are relevant to a specific topic. They incorporate SEO, keywords, and internal linking strategies to include search results that deliver highly […]
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