Breaking Through the Content Bottleneck
In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]
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Content Marketing, Check! Content Operations, Huh?
Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]
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Content Clusters: What Are They And Why Are They Vital To Your Marketing Strategy?
We’ve written about content silos before, which are a way of organizing your content. Taking that a step further is the concept of content clusters. Content clusters are bundles, or clusters, of content that are relevant to a specific topic. They incorporate SEO, keywords, and internal linking strategies to include search results that deliver highly […]
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Spring Is HERE – Time To Start “Tidying Up” Your Content Marketing Plan
Spring has finally sprung and after a winter in which we saw Marie Kondo’s “tidying up” tips take off like wildfire, I was inspired. Tidying up, spring cleaning, whatever you want to call it, there’s no reason not to use the freshness of the season to inspire a renewed look at your content marketing plan! […]
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Your 2019 Content Marketing Playbook – Part 6: Content Marketing Isn’t About You, It’s About Your Customers
Content marketing requires a fundamental shift in the way marketers think. Where traditional marketing focuses on the business such as by selling products, content marketing flips that on its head. Traditional marketing may look like: “This is why you need our product or service.” – and then tells you how/where to buy it. It’s very […]
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5 Content Marketing Trends To Watch in 2019
If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]
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Your 2019 Content Marketing Playbook – Part 4: Use Data To Drive Content Creation and Placement
Content creation is often thought of as a creative endeavor. As such, the idea of using data to drive content creation and placement is often overlooked. But data drives business and that is true for content marketing as well. Ignoring data and facts is short-sighted, can waste precious resources, and may even completely derail your […]
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How To Increase My Business Through Email Marketing Campaigns
With the new year quickly approaching, the time has come to reevaluate which marketing channels are performing and which have been subpar. Lately, the focus has been placed on the importance of marketing within social media, yet one of the most reliable and important channels has been overlooked… email marketing. Email marketing allows you to […]
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Your 2019 Content Marketing Playbook-Part 2: Define Your Content Haves, Wants, and Needs – Yes, You Can Have It ALL
Getting started with your 2019 content marketing plan can feel intimidating if you’ve never given content marketing much thought before now. It can even be intimidating if you have given it thought and put some effort into it! It’s possible to become overwhelmed when suddenly tasked with coming up with an honest-to-goodness plan. I’ve seen […]
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Your 2019 Content Marketing Playbook
The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]
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