2020 Vision: Content Marketing Channels That Are Poised For Growth
The start of the year brings with it opportunity and change. It’s a time for all of us to look back on our accomplishments in the prior year and make plans for the coming year. As a content marketer, you’re likely contemplating where to focus your efforts in the 2020’s to maximize exposure and drive […]
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2020 Vision: 3 Content Marketing Predictions
It’s 2020! A new decade. If the last decade saw the rise of content marketing, the new decade will solidify content marketing as a top marketing strategy. No longer will it be an afterthought or an add-on, but instead will be viewed as a valuable and viable standalone part of the overall marketing strategy. However, […]
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Email Marketing Tips & Strategies: Know When to Pivot
Many marketers have begun turning away from email marketing campaigns and shifted their focus towards social media marketing. Although social media marketing campaigns have proven to be effective, a well-thought-out email marketing plan can yield significant results. Monitor Your Data In past posts we’ve discussed the importance of monitoring data to gain insight on your […]
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Breaking Through the Content Bottleneck
In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]
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Content Marketing, Check! Content Operations, Huh?
Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]
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Content Clusters: What Are They And Why Are They Vital To Your Marketing Strategy?
We’ve written about content silos before, which are a way of organizing your content. Taking that a step further is the concept of content clusters. Content clusters are bundles, or clusters, of content that are relevant to a specific topic. They incorporate SEO, keywords, and internal linking strategies to include search results that deliver highly […]
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Spring Is HERE – Time To Start “Tidying Up” Your Content Marketing Plan
Spring has finally sprung and after a winter in which we saw Marie Kondo’s “tidying up” tips take off like wildfire, I was inspired. Tidying up, spring cleaning, whatever you want to call it, there’s no reason not to use the freshness of the season to inspire a renewed look at your content marketing plan! […]
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Your 2019 Content Marketing Playbook – Part 6: Content Marketing Isn’t About You, It’s About Your Customers
Content marketing requires a fundamental shift in the way marketers think. Where traditional marketing focuses on the business such as by selling products, content marketing flips that on its head. Traditional marketing may look like: “This is why you need our product or service.” – and then tells you how/where to buy it. It’s very […]
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5 Content Marketing Trends To Watch in 2019
If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]
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Your 2019 Content Marketing Playbook – Part 4: Use Data To Drive Content Creation and Placement
Content creation is often thought of as a creative endeavor. As such, the idea of using data to drive content creation and placement is often overlooked. But data drives business and that is true for content marketing as well. Ignoring data and facts is short-sighted, can waste precious resources, and may even completely derail your […]
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