Category Archives for Legal

Plan a Campaign Using ALL Your Channels

You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]

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What Is Content Strategy? A Working Definition

“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote:  As content creators, we understand that actually producing the content is only one […]

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What Is A Content Marketing Agency? (And How Can You Benefit From Its Services?)

What is a content marketing agency, and how is it different from a copywriter or a general marketing agency? A content marketing agency marshalls the specific resources of writers, strategists, email & SEO experts, and project managers–all of whom have deep expertise in their fields–to craft copy for your marketing campaign. Your agency team typically works […]

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Content Concierge Service: Your Keys to the Kingdom

Some service offerings merit explanation, and our Content Concierge service is one of them. When you’re embarking on a website redesign, we join your team, which includes you and your web developer, and create a strategy together to ensure that you get the best and most effective copy possible for your website. Q: Do you offer […]

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