Category Archives for Landing Page

Is Your Landing Page Converting Leads?

Is your business considering building a landing or lead capture page? Landing pages can be highly effective in converting prospective clients into warm leads, but only if the correct methodologies are implemented. Inexperienced marketers frequently direct their PPC (pay-per-click) campaigns directly to the homepage of their companies’ websites. Still, this method will decrease your conversion […]

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Branded Content Analysis: Zoe for President

I love my local YMCA, so I’ll admit I’m partial to any marketing campaign the Y might do. My family and I spend a ton of time at our Y, swimming, working out, and dancing. When I saw an ad promoting a content marketing landing page for the Zoe For President campaign with the Y logo in […]

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Content Marketing for Attorneys: Landing Page Tips

A landing page is a great way for an attorney to establish authority in a particular field. When to Launch a Landing Page The launch of a new landing page can coincide with the successful completion of a case, and help spread the word about an attorney’s expertise in handling certain kinds of cases. One […]

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