Category Archives for Email

Email Marketing: Are You Making The Most Of Preview Text?

Email marketing is a must in this day and age. It remains one of the most effective marketing tools with teams spending hours each week crafting perfect messages. While the body of the email may be spot-on and the subject line perfect, one important area that gets overlooked is the Preview Text.  This little snippet […]

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Email Marketing Tips & Strategies: Know When to Pivot

Many marketers have begun turning away from email marketing campaigns and shifted their focus towards social media marketing. Although social media marketing campaigns have proven to be effective, a well-thought-out email marketing plan can yield significant results.  Monitor Your Data In past posts we’ve discussed the importance of monitoring data to gain insight on your […]

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Your 2019 Content Marketing Playbook – Part 3: Get Back To Basics

Getting back to basics is all about regaining your focus and connecting with your target audience. This is about stepping back and taking stock of where you’re at and comparing that with where you need to be. It’s really common for businesses to stray away from their core marketing platforms of websites, blogs, and email […]

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How To Increase My Business Through Email Marketing Campaigns

With the new year quickly approaching, the time has come to reevaluate which marketing channels are performing and which have been subpar. Lately, the focus has been placed on the importance of marketing within social media, yet one of the most reliable and important channels has been overlooked… email marketing. Email marketing allows you to […]

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Email Marketing Tips: Customer Profiling

Identify your customers in detail to better communicate with them If you receive an email designed for architects, but you’re a teacher, what do you do? Most likely, you delete it. Immediately. So if you’re the one sending the email, you want to consider who’s on your email list. A “user persona” template like these […]

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Email Marketing Tips: The Perfect Picture

How photography improves your email marketing campaigns The current wisdom is that “people don’t read anymore.” As it turns out, that’s not true. People DOread, which is why they prefer email marketing over all other forms. But it’s also true that people are highly visual. We’re oriented to images because we’re exposed to images all […]

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Email Marketing Tips: Automation

Why do automated emails work? Consistent communication cuts through the noise. There are dozens of marketing studies to prove that it takes six to eight “touches” to turn a prospect into a true lead. People are so overwhelmed by the marketing efforts they’re exposed to that they need to see your name and learn about […]

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