Category Archives for Digital Marketing

4 Ways to Make Your Email Marketing More Effective

Email marketing is one of the oldest forms of content marketing and it remains one of the most effective because email is personal, private, and targeted. Email feels less like an ad and more like an update from a trusted business, which gives it an advantage over all other forms of content marketing. Most email […]

Keep reading

How Diverse Is Your Content Marketing Strategy?

It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]

Keep reading

COVID-19 Pandemic Offers New Opportunities For Video Marketing

Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]

Keep reading

How COVID-19 Has Affected Search Behavior And Brand Response

COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]

Keep reading

Personalized Marketing and Data Go Hand In Hand

Marketers have long understood that using a person’s name in marketing materials helps get their attention. Nowadays, using names in emails or promotional materials is just the tip of the iceberg. Personalization can extend beyond emails and newsletters to blog posts, social media, and even video marketing to drive brand awareness, increase brand loyalty, and […]

Keep reading

Does My Business Need A Social Media Revamp?

Back in January, we had the opportunity to share our “Free Social Media Supercharge” but one question that I was asked was “what warrants the need for a change in my marketing strategies?” Although there are many metrics that can be used to measure whether or not your marketing strategies are successful, one of the […]

Keep reading

Personalization in the Sitecore Universe: How Data Changes Everything

Are you ready for Sitecore Symposium? If you have attended this conference before, you know it is rife with information about advances in Sitecore omnichannel tools and brimming over with people who are deeply invested in omnichannel development. If you won’t make it this year, rest assured a fountain of content will follow the symposium […]

Keep reading

How Can I Improve My Social Media Presence?

According to Sprout Social, 74% of shoppers are making their buying decisions based on social media. With this large percentage of buyers being influenced by ads and accounts online, it’s vital to define and implement a strategy for your social media accounts. Having a clear, organized plan will help entice audiences to engage with your […]

Keep reading