Category Archives for COVID-19

How Will COVID-19 Change The Future of Content Marketing?

There’s no question that the COVID-19 outbreak has changed content marketing in the present, but what, if any, impact will it have on the future of content marketing? That’s a question I’ve been mulling over lately. In some ways, the changes we’ve seen have been inevitable, but COVID-19 pushed them to happen much soon than […]

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As Florida Begins Reopening, Customers Are Adjusting To The New Normal

As Florida begins reopening, customers are adjusting to the new normal. With mass amounts of uncertainty regarding this pandemic, many companies are unsure of which direction to take in their marketing. The reopening of physical locations can present challenges to employees while everyone is in the process of adjusting to these changes. Protecting and informing […]

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COVID-19 Pandemic Offers New Opportunities For Video Marketing

Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]

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How COVID-19 Has Affected Search Behavior And Brand Response

COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]

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5 Simple Steps To Maintain Productivity While Working From Home

COVID-19 has mandated all non-essential employers to have employees work from home. While this new workspace has its perks, it can be challenging to stay focused and feel productive throughout the day. Making small changes in the way you work from home, can help prevent distractions and promote productivity.  Step 1: Establish a Designated Workspace  […]

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Smart Marketing During Uneasy Times

COVID-19 has given a whole new meaning to the concept of “going viral”. Generally desirable by marketers, this is one type of viral response that I’d really rather see fail. One thing is clear, COVID-19 is going to be around for a while and marketers will need to adapt to it. Many brands and industries […]

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