Category Archives for Content Marketing

How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

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Your 2019 Content Marketing Playbook

The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]

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How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

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Analysis of a Great Blog Post

Do you ever hear from a client and they say something that just makes your entire week? We had that experience recently with one of our clients, VoiceOnyx. The owner of the business called us to say what great traffic they were receiving from a recent blog post that OCM had helped create. “I just […]

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The Best Time To Kick Your Content Marketing Plan Into Gear

When the slow season comes around many business owners breathe a sigh of relief. It’s a chance to unwind and relax before things get busy again. But don’t take it too easy – it’s also the perfect time to kick your content marketing plan into gear!   The Top Benefits Of Off-Season Content Marketing Whether your […]

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Planning A Marketing Campaign? Start With Content Silos

Today we’re going to take a look at content silos, also known as content pillars. If you haven’t heard about them before, you’re going to love the concept! Content silos are a way to make the most of your content marketing campaign by organizing content by topic and then building different kinds of content around […]

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Content Inspo: Everyone loves a good story!

Storytelling has been a way for humans to connect with one another from the time we first learned to communicate. Stories permeate our culture, our history, and our lives – both personal and professional. Stories are a way to make sense of the world, share wisdom, and problem solve. As our means of communication have […]

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Mix It Up! Why Mixing and Matching Content Marketing Is A Recipe For Success

Content marketing is a very broad category of marketing. It includes everything from text and video to audio and visual content. The sheer number of options can be overwhelming. Do you post blogs, create videos, write white papers, design infographics, start a podcast, build a photo gallery, run contests, offer quizzes? It’s overwhelming! I’ve known […]

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