Planning A Marketing Campaign? Start With Content Silos
Today we’re going to take a look at content silos, also known as content pillars. If you haven’t heard about them before, you’re going to love the concept! Content silos are a way to make the most of your content marketing campaign by organizing content by topic and then building different kinds of content around […]
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Content Inspo: Everyone loves a good story!
Storytelling has been a way for humans to connect with one another from the time we first learned to communicate. Stories permeate our culture, our history, and our lives – both personal and professional. Stories are a way to make sense of the world, share wisdom, and problem solve. As our means of communication have […]
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Flipping The Script: Finding Inspiration When You’re In A Funk
One of the biggest challenges in maintaining a content marketing campaign is continuously posting new and relevant content that keeps your readers engaged and coming back for more. So what happens when you’re fresh out of ideas and inspiration? In this post, I want to share a few tips that I use to find the […]
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Lesson Learned: Cookie Cutter Content Marketing Plans Aren’t For Everyone
Today I want to talk about cookie-cutter marketing plans and why they don’t work for everyone. What do I mean by cookie-cutter marketing? It’s a marketing plan or strategy that is broadly applied to any and all organizations, regardless of their business or end goal. Marketers can easily fall into the trap of cookie cutter […]
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Setting Tangible Goals Is A Must To Measure Content Marketing Success
Whether you love or hate goal-setting, there’s no question that it serves a necessary function. Goal-setting is like a map. It lays out waypoints that must be met in order to reach your end goal. In other words, goals show you how to get from here to there and let you know when you’ve arrived. […]
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Looking For a Proven Marketing Technique? Give Content Marketing A Second Look
Wouldn’t it be nice if, as a marketer, you had a go-to “guaranteed” to yield results, a proven marketing technique that you could rely on? Well, you do! Content marketing. Briefly, content marketing is a marketing strategy that involves creating online content that doesn’t necessarily sell a product or service, but instead, highlights a company’s expertise […]
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How Involved Do I Need To Be With My Content Marketing Agency?
One of the most common questions a content marketing agency will hear from new clients is, “How involved do I need to be with your team?” Some businesses like to be intimately involved in every bit of the process; others would prefer to hand the entire thing off to the agency and forget about it. […]
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How To Make A Great Homepage For Your Website
The homepage is one of the most important pages of any website. It’s typically the first page a visitor sees; sometimes it’s the only page a visitor sees! You need the homepage to be clear about what your business does and you need your website navigation to be descriptive. The problem is, sometimes the navigation […]
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Shared Features of the Most Effective Content Marketing Campaigns
When you are new to content marketing there’s a natural desire to want to get it right from the start. You want to create content, put it out there and, BAM! …see results. Unfortunately, that doesn’t often happen. Why you ask? Well, it’s because too many businesses are stuck in the rut of advertising. They […]
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4 Content Marketing Mistakes to Avoid
Content marketing is more popular than ever and shows no signs of slowing down, but just because something is “popular” doesn’t mean it’s easy-to-do correctly. There’s little that is more frustrating to a marketing team than to invest time and creativity into creating content only to see it fall flat. To help you avoid wasting […]
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