Category Archives for Collaboration

How Involved Do I Need To Be With My Content Marketing Agency?

One of the most common questions a content marketing agency will hear from new clients is, “How involved do I need to be with your team?” Some businesses like to be intimately involved in every bit of the process; others would prefer to hand the entire thing off to the agency and forget about it. […]

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The Cake is Baked With Words

Out of the clear blue, I started getting invites to join trivia teams. I wondered why that was, and then realized it’s because I’m a writer. Writers read. Writers study. Writers know some stuff about some stuff. Writing is learning. Every writing project I take offers the opportunity to delve into a new world of […]

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Our Marketing Team, Working For You

When Anna and I started our business in 2014, it was just us. Two gals with writing expertise and a passion for helping businesses grow. We didn’t have a marketing team yet, but we had a philosophy. We invested in building relationships with solid professionals who offer complementary services, and we made a commitment to […]

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How Content Marketers Should Work With SEO Experts

Pair with Why Content Marketers Should Work With SEO Experts. And a nice glass of Cabernet Sauvignon, if you’re so inclined. In our last post, we talked about why content marketing needs SEO to reach its maximum potential. Today, we’re going to discuss how to make that happen, by undergirding the strategy and execution of content […]

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Why Content Marketers Should Work With SEO Experts

Important Issue We Need To Get Out Of The Way #1:When it comes to having your content found by Google, keywords still matter. (I wedged four important ones–content, marketers, SEO, and experts–into the title of this post.)Important Issue We Need To Get Out Of The Way #2:Creating relevant, valuable content that people are actually searching […]

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It’s Better Together

Doors open when you collaborate. Like this pretty one, in San Francisco. Orlando’s a very synergistic place: we share ideas at One Million Cups, cowork in spaces like Canvs, and host events together like Starter Studio. But as productive as collaboration can be, there’s the small, nagging tendency to nestle back into the safety of […]

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