Category Archives for Campaigns

Shared Features of the Most Effective Content Marketing Campaigns

When you are new to content marketing there’s a natural desire to want to get it right from the start. You want to create content, put it out there and, BAM! …see results. Unfortunately, that doesn’t often happen. Why you ask? Well, it’s because too many businesses are stuck in the rut of advertising. They […]

Keep reading

Now, That’s Funny!

A former boss once told me that “it’s hard to be funny.” I guess that was his way of telling me that he didn’t appreciate my humor. *%#$ him. Kidding. But what a “funny” word that is. Funny, real funny. Our world is funny. Just look around. People are doing funny things all the time. Most of […]

Keep reading

The Cake is Baked With Words

Out of the clear blue, I started getting invites to join trivia teams. I wondered why that was, and then realized it’s because I’m a writer. Writers read. Writers study. Writers know some stuff about some stuff. Writing is learning. Every writing project I take offers the opportunity to delve into a new world of […]

Keep reading

Branded Content Analysis: Zoe for President

I love my local YMCA, so I’ll admit I’m partial to any marketing campaign the Y might do. My family and I spend a ton of time at our Y, swimming, working out, and dancing. When I saw an ad promoting a content marketing landing page for the Zoe For President campaign with the Y logo in […]

Keep reading

Content Marketing for Attorneys: Landing Page Tips

A landing page is a great way for an attorney to establish authority in a particular field. When to Launch a Landing Page The launch of a new landing page can coincide with the successful completion of a case, and help spread the word about an attorney’s expertise in handling certain kinds of cases. One […]

Keep reading

Plan a Campaign Using ALL Your Channels

You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]

Keep reading