Category Archives for Branded Content

Branded Content Analysis: The Glass Knife

All great brands have a story behind them, and The Glass Knife is no exception. At first glance, it seems like an odd name for a bakery/café, but once you learn the story behind the name it makes perfect sense. The Glass Knife is a Winter Park, Florida bakery and café that was inspired by […]

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Branded Content Analysis: Southwest Airlines

Southwest Airlines routinely ranks in the top 5 best airlines in America. The airline prides itself on its exceptional customer service which is supported by its no-frills, no hassle business model. The company has been profitable for 45 years in a row – even when airlines were struggling in the early 2000s. Obviously, they are […]

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Branded Content Analysis: Trader Joe’s

It seems like I get more junk mail than mail that actually matters more and more frequently these days. Those flyers and ads often end up hitting the recycling bin before I even walk in the house, but one flyer that always makes it inside with me is Trader Joe’s Fearless Flyer. The Fearless Flyer […]

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Branded Content Client Case Study: Valtech Magazine and Episerver

Orlando Content Marketing client, Valtech, approached us with a branded content need. The international digital agency wanted support developing a magazine. This edition of Valtech_Mag would have a heavy focus on Episerver, a web solution that integrates digital commerce with digital marketing for measurable business results. Valtech And Episerver Work Well Together It was a […]

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3 Content-Savvy Orlando Businesses

If you are thinking about content marketing but have not yet been convinced it will make a real difference to your bottom line, these local content marketing success stories are just what the doctor ordered. If you’ve been reading our blog regularly, you know that we are strong believers in the effectiveness of good content […]

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Branded Content Analysis: Zoe for President

I love my local YMCA, so I’ll admit I’m partial to any marketing campaign the Y might do. My family and I spend a ton of time at our Y, swimming, working out, and dancing. When I saw an ad promoting a content marketing landing page for the Zoe For President campaign with the Y logo in […]

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Branded Content Analysis: Florida’s Paradise Coast

Two brothers pranked their sedated sister (she just had her wisdom teeth removed) into believing a zombie apocalypse was threatening their lives. That is the important news coverage I am viewing on the Orlando Sentinel’s website this morning. In stark contrast, an ad in the right column for Naples, Marco Island and the Everglades (collectively […]

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Branded Content Analysis: Vanguard

And now for a new series of blog posts where we analyze branded content. Much of the branded content I’m finding is good (targeted, well-written, nicely designed, informative), but there are occasional “who came up with this?” moments and some pieces that stand out as stellar. Reading the New York Times online this morning, I […]

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Branded Content That Feels Editorial

What is Sift magazine? We know it’s a magazine for passionate bakers, but it’s also a branded publication created by a flour company. Some might wonder if it’s editorial or advertising. If it’s good, does it matter?King Arthur Flour, a 225-year-old company based in Vermont, created this beautiful quarterly print product to “find a way to […]

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