Category Archives for Blogging

How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

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Analysis of a Great Blog Post

Do you ever hear from a client and they say something that just makes your entire week? We had that experience recently with one of our clients, VoiceOnyx. The owner of the business called us to say what great traffic they were receiving from a recent blog post that OCM had helped create. “I just […]

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Content Inspo: Everyone loves a good story!

Storytelling has been a way for humans to connect with one another from the time we first learned to communicate. Stories permeate our culture, our history, and our lives – both personal and professional. Stories are a way to make sense of the world, share wisdom, and problem solve. As our means of communication have […]

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8 Steps To Mastering Blog Optimization

We’ve written about Search Engine Optimization (SEO) before – use the right keywords to show up in search engine rankings, etc. But, we realized that perhaps that isn’t enough direction for those of you who are new to SEO. Today, I want to delve deeper into how to optimize content, specifically blog posts, in order […]

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Looking For a Proven Marketing Technique? Give Content Marketing A Second Look

Wouldn’t it be nice if, as a marketer, you had a go-to “guaranteed” to yield results, a proven marketing technique that you could rely on? Well, you do! Content marketing. Briefly, content marketing is a marketing strategy that involves creating online content that doesn’t necessarily sell a product or service, but instead, highlights a company’s expertise […]

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Why Is It So Hard For Me To Write About My Orlando Business?

No one knows your business as well as you do…it stands to reason that you are the best-qualified person to write about your business, right? If that is the case, then why is it so hard for so many Orlando business owners to do exactly that? Why You Struggle There are many reasons why business […]

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I Believe in Writing

Are you having trouble keeping up with writing your business blog? I’m here to help with your writing. I can help you by telling you what helps me stay motivated to blog. One of the strongest motivators for me is that I believe. I believe posting to my company blog will yield good results. I […]

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How Often Should I Post To My Blog?

As marketers, we think a lot (OK, obsess or ruminate are probably more accurate verbs) about marketing processes. When we’re redesigning a website for a client, we usually implement a blog–and that leads to a lot of deliberation about the frequency of blog posts.How do we attract strong business leads through our blog, podcast, and […]

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What Is Content Strategy? A Working Definition

“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote:  As content creators, we understand that actually producing the content is only one […]

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My Life as a Writer

Photo by Jacki Mick It’s been a couple of months since Powers + Ristorcelli’s panel of judges chose me as the winner of the writing contest they hosted for Boone High School’s journalism students, and a lot has happened since then. Sarah and Anna caught up with me this week to find out how I’m doing. Here are my responses to their questions about […]

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