Category Archives for Blogging

Is Your Blog Reaching Its Maximum Potential?

One thing that I learned growing up was that “if you’re going to do something then do it to the best of your ability.” When it comes to posting regularly on your blog it’s easy to think of it as a chore, but what we fail to keep in mind is that posting relevant content […]

Keep reading

What Is SEO? How Can It Help My Business Thrive?

When working on your marketing plan, you’ll likely come across the phrase “SEO” (or search engine optimization). Although this tool can help increase traffic to your website, it can often seem confusing or challenging to master. Understanding the basics of what SEO is and how to navigate it is vital for SEO success. What is […]

Keep reading

Turn Your Blog Content Into Leads For Your Business

Oftentimes it’s easy to forget that blogging is an effective marketing tool and instead, treat it as something that “we do because we’ve always done it.” Through successful blogging, you can help increase your website’s ranking on Google and attract potential leads to your website. By asking these three questions, you can improve your blog […]

Keep reading

Your 2019 Content Marketing Playbook – Part 3: Get Back To Basics

Getting back to basics is all about regaining your focus and connecting with your target audience. This is about stepping back and taking stock of where you’re at and comparing that with where you need to be. It’s really common for businesses to stray away from their core marketing platforms of websites, blogs, and email […]

Keep reading

How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

Keep reading

How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

Keep reading

Analysis of a Great Blog Post

Do you ever hear from a client and they say something that just makes your entire week? We had that experience recently with one of our clients, VoiceOnyx. The owner of the business called us to say what great traffic they were receiving from a recent blog post that OCM had helped create. “I just […]

Keep reading

Content Inspo: Everyone loves a good story!

Storytelling has been a way for humans to connect with one another from the time we first learned to communicate. Stories permeate our culture, our history, and our lives – both personal and professional. Stories are a way to make sense of the world, share wisdom, and problem solve. As our means of communication have […]

Keep reading

8 Steps To Mastering Blog Optimization

We’ve written about Search Engine Optimization (SEO) before – use the right keywords to show up in search engine rankings, etc. But, we realized that perhaps that isn’t enough direction for those of you who are new to SEO. Today, I want to delve deeper into how to optimize content, specifically blog posts, in order […]

Keep reading