COVID-19 Pandemic Offers New Opportunities For Video Marketing

Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]

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How COVID-19 Has Affected Search Behavior And Brand Response

COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]

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5 Simple Steps To Maintain Productivity While Working From Home

COVID-19 has mandated all non-essential employers to have employees work from home. While this new workspace has its perks, it can be challenging to stay focused and feel productive throughout the day. Making small changes in the way you work from home, can help prevent distractions and promote productivity.  Step 1: Establish a Designated Workspace  […]

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Smart Marketing During Uneasy Times

COVID-19 has given a whole new meaning to the concept of “going viral”. Generally desirable by marketers, this is one type of viral response that I’d really rather see fail. One thing is clear, COVID-19 is going to be around for a while and marketers will need to adapt to it. Many brands and industries […]

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Personalized Marketing and Data Go Hand In Hand

Marketers have long understood that using a person’s name in marketing materials helps get their attention. Nowadays, using names in emails or promotional materials is just the tip of the iceberg. Personalization can extend beyond emails and newsletters to blog posts, social media, and even video marketing to drive brand awareness, increase brand loyalty, and […]

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Does My Business Need A Social Media Revamp?

Back in January, we had the opportunity to share our “Free Social Media Supercharge” but one question that I was asked was “what warrants the need for a change in my marketing strategies?” Although there are many metrics that can be used to measure whether or not your marketing strategies are successful, one of the […]

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4 Global Content Marketing Trends to Adopt in 2020

Content marketing is more important than ever as a way to build brand reputations and create genuine connections with clients and customers. But, what was “in” when you first adopted your content strategy may no longer be the best way to reach your audience. As the start of a new decade, 2020 is the perfect […]

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