Branded Content Analysis: Vanguard

And now for a new series of blog posts where we analyze branded content. Much of the branded content I’m finding is good (targeted, well-written, nicely designed, informative), but there are occasional “who came up with this?” moments and some pieces that stand out as stellar. Reading the New York Times online this morning, I […]

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How Content Marketers Should Work With SEO Experts

Pair with Why Content Marketers Should Work With SEO Experts. And a nice glass of Cabernet Sauvignon, if you’re so inclined. In our last post, we talked about why content marketing needs SEO to reach its maximum potential. Today, we’re going to discuss how to make that happen, by undergirding the strategy and execution of content […]

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Why Content Marketers Should Work With SEO Experts

Important Issue We Need To Get Out Of The Way #1:When it comes to having your content found by Google, keywords still matter. (I wedged four important ones–content, marketers, SEO, and experts–into the title of this post.)Important Issue We Need To Get Out Of The Way #2:Creating relevant, valuable content that people are actually searching […]

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Orlando, Are We “Future-Ready”?

Mood: Slightly miffed. I just read an article in the Orlando Business Journal—which is a bastion of list stories like 40 Under 40 and Top Central Florida Law Firms—calling attention to a list that strangely doesn’t include Orlando. The list of top 25 future-ready cities, developed by Dell Inc. and Harvard University, begins with San […]

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We’ve Updated Our Website: Should You?

When you publish a printed piece–a brochure, a book, even a business card–it’s a completed work. Commit that ink to paper and your opportunities to edit and revise those documents come to a finite end. The beauty of publishing digitally is that there’s always an opportunity to revisit your design and content to make adjustments. […]

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Straight Outta Orlando: Two New Review Apps

As a business owner, you’ve probably experienced the joy and pain of review apps. With Yelp, you have no control over which reviews are posted, even if they’re inaccurate or unfair. Yelp’s impersonal algorithm determines whether a review is legit, so the field is wide open for a range of reviews that could be be […]

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OBJ’s 40 Under 40 List for 2015

We were so excited by the news last week: our friend Shea Glenny was named to the Orlando Business Journal’s 40 Under 40 list for 2015. We met Shea in 2014 when she brought us in on some content marketing projects where she served as the strategist. Since then, she has become director of weVENTURE, […]

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Plan a Campaign Using ALL Your Channels

You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]

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What Is Content Strategy? A Working Definition

“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote:  As content creators, we understand that actually producing the content is only one […]

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