A Girl (Scout) Can Dream

One of the organizations we’re passionate about is Girl Scouts. My two daughters, a Daisy and Brownie in Troop #1980 out of Lake Highland Preparatory School—enjoy the fellowship and service of the Girl Scouts, participating in cleaning storm drains and learning about the Scouts’ fearless founder Juliette Gordon Low by making a pilgrimage to Savannah. […]

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Email Marketing Tips: The Perfect Picture

How photography improves your email marketing campaigns The current wisdom is that “people don’t read anymore.” As it turns out, that’s not true. People DOread, which is why they prefer email marketing over all other forms. But it’s also true that people are highly visual. We’re oriented to images because we’re exposed to images all […]

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Email Marketing Tips: Automation

Why do automated emails work? Consistent communication cuts through the noise. There are dozens of marketing studies to prove that it takes six to eight “touches” to turn a prospect into a true lead. People are so overwhelmed by the marketing efforts they’re exposed to that they need to see your name and learn about […]

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True Stories

What is the best way to tell a story without being exploitative (on one end of the spectrum) or boring (on the other end)? Go to the source and let them speak their mind. As writers, Anna and I find a lot of value in learning about people’s experiences and opinions through well-planned interviews. When clients hire […]

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On-Site Content Coaching

Yesterday Anna and I spent the morning on-site with clients who have undertaken a vigorous content marketing program to support their existing product lines as well new products that will be introduced this year. Their blog posts are written from the co-founders’ perspectives based on material provided by them, and it’s our job to develop that material and […]

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The Evolving Mobile Landscape Bootcamp

Today, Anna and I spent the morning at Canvs to participate in the The Evolving Mobile Landscape Bootcamp, sponsored by F.I.T. and taught by Colin Forward of Allogy. Canvs is a co-working space in the Church Street Exchange building that offers tech startups flexible, month-to-month workspace options; weekly events and programs; a network of mentors; […]

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Partners in Education

This school year we’ve been making monthly visits to Boone High School to work with students who write, edit and publish the school newspaper, Hi-Lights. Led by all-star teacher Renee Burke, these students have created a publication that is widely circulated on campus as well as the surrounding community, plus has an online reach with […]

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What is Inbound Marketing?

  Short answer: Inbound marketing is a strategy that brings users to a destination of your choice, where they receive information you want them to have. Longer answer: Unlike traditional advertising, which goes to the people where they are (they see your billboards as they drive in their cars on highways, or they see your […]

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