Straight Outta Orlando: Two New Review Apps

As a business owner, you’ve probably experienced the joy and pain of review apps. With Yelp, you have no control over which reviews are posted, even if they’re inaccurate or unfair. Yelp’s impersonal algorithm determines whether a review is legit, so the field is wide open for a range of reviews that could be be […]

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OBJ’s 40 Under 40 List for 2015

We were so excited by the news last week: our friend Shea Glenny was named to the Orlando Business Journal’s 40 Under 40 list for 2015. We met Shea in 2014 when she brought us in on some content marketing projects where she served as the strategist. Since then, she has become director of weVENTURE, […]

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Plan a Campaign Using ALL Your Channels

You’ve got a big event, product release or company changes to announce, so you’re thinking about ads, or social media, or an eBlast.Before you dive in, make sure you’ve considered the goals of your marketing efforts. Let’s say you’re a law firm celebrating 25 years of practice. These might be your goals:*Inform your audience about your […]

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What Is Content Strategy? A Working Definition

“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote:  As content creators, we understand that actually producing the content is only one […]

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How the Orlando Local News Markets Through Content

The Orlando local news has always been in the business of promoting their thought leadership, so as a brand seeking to position yourself as an authority, what better example to look to for ideas? News organizations understand that public perception of their expertise is directly proportional to their success, and one of the most effective […]

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What Content Agencies Do For Their Clients

Earlier this week, we asked and answered the question, “What is a content agency?” We’d like to follow that up with a blog post full of examples that illustrate what content agencies do for clients so that you can better understand how we execute marketing and SEO strategy. We’ll start with a straightforward example, which we’ll […]

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What Is A Content Marketing Agency? (And How Can You Benefit From Its Services?)

What is a content marketing agency, and how is it different from a copywriter or a general marketing agency? A content marketing agency marshalls the specific resources of writers, strategists, email & SEO experts, and project managers–all of whom have deep expertise in their fields–to craft copy for your marketing campaign. Your agency team typically works […]

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My Life as a Writer

Photo by Jacki Mick It’s been a couple of months since Powers + Ristorcelli’s panel of judges chose me as the winner of the writing contest they hosted for Boone High School’s journalism students, and a lot has happened since then. Sarah and Anna caught up with me this week to find out how I’m doing. Here are my responses to their questions about […]

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