Everything’s Coming Up…Roses?

For the past year that we’ve been in business, we’ve worked in a range of business categories (technology, healthcare, education), and one of the niches we’ve focused on is landscape design. Why? We’re big believers in mining our expertise and producing great content for clients in professions we know a little something about. In my past life (okay, […]

Keep reading

The (Garden) Hats We Wear

A picture from the Smith garden, designed by Grace Design Associates, photographed by Holly Lepere. Anna and I wear a lot of hats, and one of mine is a wide-brimmed straw hat that’s perfect for gardening. These days I don’t dig in the dirt as much as I’d like to (although yesterday a nasty brood […]

Keep reading

WeVenture Advisory Council Meeting

Yesterday afternoon, Director Shea Glenny led the first monthly Advisory Council meeting for the Orlando Women’s Business Center (WeVenture). Anna and I, along with a small group of women from a range of industries and in different stages of life, shared our hopes, concerns and ideas with the ultimate goal of articulating the new conversation regarding women in […]

Keep reading

Writing Contest for Boone High School Students

Once a month, Anna and I visit the journalism students at Boone High School to talk about writing as a career and share what we’ve learned about the publishing industry as well as content creation for business. As part of our involvement at Boone we launched a writing contest, which inspires the students to think […]

Keep reading

It’s Better Together

Doors open when you collaborate. Like this pretty one, in San Francisco. Orlando’s a very synergistic place: we share ideas at One Million Cups, cowork in spaces like Canvs, and host events together like Starter Studio. But as productive as collaboration can be, there’s the small, nagging tendency to nestle back into the safety of […]

Keep reading

A Girl (Scout) Can Dream

One of the organizations we’re passionate about is Girl Scouts. My two daughters, a Daisy and Brownie in Troop #1980 out of Lake Highland Preparatory School—enjoy the fellowship and service of the Girl Scouts, participating in cleaning storm drains and learning about the Scouts’ fearless founder Juliette Gordon Low by making a pilgrimage to Savannah. […]

Keep reading

Email Marketing Tips: The Perfect Picture

How photography improves your email marketing campaigns The current wisdom is that “people don’t read anymore.” As it turns out, that’s not true. People DOread, which is why they prefer email marketing over all other forms. But it’s also true that people are highly visual. We’re oriented to images because we’re exposed to images all […]

Keep reading

Email Marketing Tips: Automation

Why do automated emails work? Consistent communication cuts through the noise. There are dozens of marketing studies to prove that it takes six to eight “touches” to turn a prospect into a true lead. People are so overwhelmed by the marketing efforts they’re exposed to that they need to see your name and learn about […]

Keep reading

True Stories

What is the best way to tell a story without being exploitative (on one end of the spectrum) or boring (on the other end)? Go to the source and let them speak their mind. As writers, Anna and I find a lot of value in learning about people’s experiences and opinions through well-planned interviews. When clients hire […]

Keep reading

On-Site Content Coaching

Yesterday Anna and I spent the morning on-site with clients who have undertaken a vigorous content marketing program to support their existing product lines as well new products that will be introduced this year. Their blog posts are written from the co-founders’ perspectives based on material provided by them, and it’s our job to develop that material and […]

Keep reading