True Stories

What is the best way to tell a story without being exploitative (on one end of the spectrum) or boring (on the other end)? Go to the source and let them speak their mind. As writers, Anna and I find a lot of value in learning about people’s experiences and opinions through well-planned interviews. When clients hire […]

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On-Site Content Coaching

Yesterday Anna and I spent the morning on-site with clients who have undertaken a vigorous content marketing program to support their existing product lines as well new products that will be introduced this year. Their blog posts are written from the co-founders’ perspectives based on material provided by them, and it’s our job to develop that material and […]

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The Evolving Mobile Landscape Bootcamp

Today, Anna and I spent the morning at Canvs to participate in the The Evolving Mobile Landscape Bootcamp, sponsored by F.I.T. and taught by Colin Forward of Allogy. Canvs is a co-working space in the Church Street Exchange building that offers tech startups flexible, month-to-month workspace options; weekly events and programs; a network of mentors; […]

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Partners in Education

This school year we’ve been making monthly visits to Boone High School to work with students who write, edit and publish the school newspaper, Hi-Lights. Led by all-star teacher Renee Burke, these students have created a publication that is widely circulated on campus as well as the surrounding community, plus has an online reach with […]

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What is Inbound Marketing?

  Short answer: Inbound marketing is a strategy that brings users to a destination of your choice, where they receive information you want them to have. Longer answer: Unlike traditional advertising, which goes to the people where they are (they see your billboards as they drive in their cars on highways, or they see your […]

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