My Life as a Writer

Photo by Jacki Mick It’s been a couple of months since Powers + Ristorcelli’s panel of judges chose me as the winner of the writing contest they hosted for Boone High School’s journalism students, and a lot has happened since then. Sarah and Anna caught up with me this week to find out how I’m doing. Here are my responses to their questions about […]

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Orlando is Having a Moment

Photo by Russ Sanderlin Over the weekend I saw the Orlando Comedy Show at The Mezz on Eola Drive. As hilarious as the show was–and trust me, before now I didn’t realize the level of comedic talent we have in Orlando–what really resonated was how the comedians gave voice to the Orlando experience. After years of careful development of […]

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The Blog Post About The Lost Post

Back when Sarah and I launched our first Powers + Ristorcelli website, I lovingly crafted a blog post about all the various tech tools we use to make our lives easier. Todoist, Pages, Dropbox, Rdio, Sunrise, CamScanner, Google Docs: it was a love letter, crafted in pithy prose. Then we moved platforms, from Squarespace to […]

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Content Concierge Service: Your Keys to the Kingdom

Some service offerings merit explanation, and our Content Concierge service is one of them. When you’re embarking on a website redesign, we join your team, which includes you and your web developer, and create a strategy together to ensure that you get the best and most effective copy possible for your website. Q: Do you offer […]

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Two Women Write Their Own Path

Anna’s note: this year, Sarah and I mentored Renee Burke’s journalism class at Boone High School through the Orange County Partners In Education (PIE) program. As part of our curriculum, we sponsored a contest for our students, asking them to develop, pitch, and write a feature story on…the two of us and our business. Our three judges–Hancel Deaton, […]

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Why Your Blog’s Home Page Format Matters

One of the roles we play as professional bloggers is helping our clients get their blogs set up properly. Since you’re taking the time to read this post, we’re going to share our advice for how to best configure your blog’s home page format, particularly if you have WordPress. When you use a WordPress template (also […]

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Those Who Can, Teach

Something you might not know about me: I’m a teacher by trade. For five years after receiving my M.A., I instructed university students at schools that ranged from NYU toUniversity of Miami to York College in Queens. My specialities are writing and literature, which has served me well as Sarah and I coach clients on […]

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Email Marketing Tips: Customer Profiling

Identify your customers in detail to better communicate with them If you receive an email designed for architects, but you’re a teacher, what do you do? Most likely, you delete it. Immediately. So if you’re the one sending the email, you want to consider who’s on your email list. A “user persona” template like these […]

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7 Social Media Mistakes to Avoid

I lived in Nicaragua with Peace Corps for more than two years, and I had to quickly settle into the culture of the village to be effective as an agricultural and food security volunteer. For starters, “Type A” women like me don’t really have a place in San Juan de Dios. I had to let […]

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