Content Shock Is Real. Here’s How To Avoid It

Have you heard of content shock? If you’ve ever been overwhelmed by the sheer amount of content available, you’ve experienced it. In some ways, it’s a monster of our own creation. As content marketing took off, organizations responded by putting out more and different types of content. Today, we all have access to far more […]

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Gain Customer Insight to Tailor Your Posts

How are you tailoring your posts towards customers? Oftentimes you’ll hear marketing strategists discussing the importance of developing an audience profile, but what tools are available to gain insight into the wants and needs of your customers? Luckily, we’re in the age of data and analytics which makes it relatively simple to gain a glimpse […]

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Breaking Through the Content Bottleneck

In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]

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Do You Have A Content Bottleneck?

Bottlenecks happen all the time in business. They are defined as “a point of congestion in a production system” when workloads arrive too quickly for the process to handle. Though most often associated with manufacturing and production, bottlenecks can occur in any area or department and in any industry – marketing is no exception. Marketers […]

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How Does A Content Calendar Help My Business?

When it comes to our marketing plan, we oftentimes think that we can “wing it” and post when events occur with our business. What we fail to realize is that posting sporadically can cause our content channels to lack synergy and consistency. Creating a quarterly or monthly content calendar can help avoid these inconsistencies and help […]

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6 Engagement-Boosting Content Strategies

It’s been said that the one constant in life is ‘change’ and, as a Content Marketer, I see this play out time and time again. What worked in the content marketing arena five years ago, or even last year, may not yield the same results now, making it necessary to change your content strategy. You’ve […]

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Content Distribution: When Hitting The Publish Button Isn’t Enough

There’s no question that today’s best marketing practices stress the need for producing great content and explain why it’s important to do so. What’s more difficult to find are tips on distributing that content. What we tend to see is advice like, “Post regularly to your blog”. Um, okay? Granted, it’s a start, but relying […]

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Content Marketing, Check! Content Operations, Huh?

Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]

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