Is It Time to Create a Facebook Group For Your Business?

Remember when following fan pages was a thing? Facebook and Reddit have created a new way to engage with audiences and place your brand consistently in front of your customers. These groups create a sense of community, and what’s better than getting a group of people together who love your products or services? These groups […]

Keep reading

Mindfulness In Content Marketing

2020 has been a chaotic year, to say the least. If you’ve been struggling to find your message or strike the right tone in your content lately, you’re not alone. There is so much happening in the world with many of us working in an entirely new way and others worried about job security that […]

Keep reading

Content Marketing Diversity Check-Up

Diversity, inclusion, and representation are hot topics all around the country this summer. In my last post, How Diverse Is Your Content Marketing Strategy?, I shared my thoughts on how marketing professionals are well-positioned to drive brand conversation around diversity and why it’s important to do so. In this post, I want to share some […]

Keep reading

Is Your Landing Page Converting Leads?

Is your business considering building a landing or lead capture page? Landing pages can be highly effective in converting prospective clients into warm leads, but only if the correct methodologies are implemented. Inexperienced marketers frequently direct their PPC (pay-per-click) campaigns directly to the homepage of their companies’ websites. Still, this method will decrease your conversion […]

Keep reading

How Diverse Is Your Content Marketing Strategy?

It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]

Keep reading

How Will COVID-19 Change The Future of Content Marketing?

There’s no question that the COVID-19 outbreak has changed content marketing in the present, but what, if any, impact will it have on the future of content marketing? That’s a question I’ve been mulling over lately. In some ways, the changes we’ve seen have been inevitable, but COVID-19 pushed them to happen much soon than […]

Keep reading

As Florida Begins Reopening, Customers Are Adjusting To The New Normal

As Florida begins reopening, customers are adjusting to the new normal. With mass amounts of uncertainty regarding this pandemic, many companies are unsure of which direction to take in their marketing. The reopening of physical locations can present challenges to employees while everyone is in the process of adjusting to these changes. Protecting and informing […]

Keep reading

COVID-19 Pandemic Offers New Opportunities For Video Marketing

Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]

Keep reading

How COVID-19 Has Affected Search Behavior And Brand Response

COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]

Keep reading
1 2 3 15