How To Make A Great Homepage For Your Website

The homepage is one of the most important pages of any website. It’s typically the first page a visitor sees; sometimes it’s the only page a visitor sees! You need the homepage to be clear about what your business does and you need your website navigation to be descriptive. The problem is, sometimes the navigation […]

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Stupid Mistakes That Smart People Make In Their Content Marketing

Properly done, content marketing is one of today’s most effective marketing techniques. Unfortunately, all too often it is not properly done, even by seasoned professionals. While there isn’t a proven set of rules you can follow that will guarantee you content marketing success, there are a few things you definitely do not want to do […]

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Shared Features of the Most Effective Content Marketing Campaigns

When you are new to content marketing there’s a natural desire to want to get it right from the start. You want to create content, put it out there and, BAM! …see results. Unfortunately, that doesn’t often happen. Why you ask? Well, it’s because too many businesses are stuck in the rut of advertising. They […]

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4 Content Marketing Mistakes to Avoid

Content marketing is more popular than ever and shows no signs of slowing down, but just because something is “popular” doesn’t mean it’s easy-to-do correctly. There’s little that is more frustrating to a marketing team than to invest time and creativity into creating content only to see it fall flat. To help you avoid wasting […]

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Why Is It So Hard For Me To Write About My Orlando Business?

No one knows your business as well as you do…it stands to reason that you are the best-qualified person to write about your business, right? If that is the case, then why is it so hard for so many Orlando business owners to do exactly that? Why You Struggle There are many reasons why business […]

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How Can Content Marketing Grow My Business?

If you’re in the marketing field you’ve no doubt heard about content marketing. It’s a crucial piece of any marketing plan, playing an important role in building trust in your business, complementing your SEO efforts, and growing your Orlando area business. Content Marketing Is Different From Advertising According to The Content Marketing Institute, content marketing […]

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Now, That’s Funny!

A former boss once told me that “it’s hard to be funny.” I guess that was his way of telling me that he didn’t appreciate my humor. *%#$ him. Kidding. But what a “funny” word that is. Funny, real funny. Our world is funny. Just look around. People are doing funny things all the time. Most of […]

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Get Published: Create a Feature Story

Most designers want to get their work published. (That’s mostly true. I once met a designer in Texas who had so much work that she had stopped taking new business and didn’t want to publicize her services. What a great problem to have!) There are many avenues to getting your feature published. You may know […]

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How to Tell Your Story

“Buy this!”, “It’s like no other product”, “New and improved”,  “Click here”,  “We’re the best”, “The best bang for your buck!”, “Get it as this price for only a limited time.” Blah, blah, blah, blah. Digital ads chasing you down like Charlie Brown? Of course they are! Spam coming at you like driving through a […]

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Client Case Study: Valtech

Valtech is an international digital agency with a focus on big data and commerce. Their recently published white paper, The Future of Retail: Closing the Experience Gap for the Hyper-Connected Shopper, is the result of a collaboration between Valtech and Orlando Content Marketing. Filled with detailed, useful information and case studies, the paper is aimed at educating […]

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