How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

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Your 2019 Content Marketing Playbook

The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]

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How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

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Meet Your Match: Picking Perfect Keywords For Content Marketing Campaigns

Contrary to what you may have heard, keywords are still an important part of content marketing and are essential to search engine optimization (SEO). While it is true that search engines have become more intuitive and better able to identify relevant content, keywords still help content get found by the desired audience. Think of search […]

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How Do You Pumpkin Spice?

What Does My Pumpkin Spice Latte Have To Do With Developing Buying Personas? The answer is: EVERYTHING!  You can tell it’s fall, even here in Orlando, because everyone has a pumpkin spiced latte (or pastry or ice cream or even beer!) to sell. Now, you may be thinking all this pumpkin spice hoopla is overkill and […]

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Which Social Media Platforms Are Best For Business?

Wanting to increase your business’ visibility and generate more leads? With over 3 billion people across the world regularly using social media, it’s no longer a question as to whether or not your business should have a presence on one (or multiple) sites. Having a social media presence is essential, but the key is to […]

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Branded Content Analysis: The Glass Knife

All great brands have a story behind them, and The Glass Knife is no exception. At first glance, it seems like an odd name for a bakery/café, but once you learn the story behind the name it makes perfect sense. The Glass Knife is a Winter Park, Florida bakery and café that was inspired by […]

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How Focus Leads To Success, At Home And At Work

In addition to working for Orlando Content Marketing, I’ve had the opportunity to compete in waterskiing. In my main event, slalom, the purpose is to go around a course of six buoys (obstacles) without missing one or falling. After completing a pass, the rope is then shortened to make it more difficult. At times it’s […]

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Branded Content Analysis: Southwest Airlines

Southwest Airlines routinely ranks in the top 5 best airlines in America. The airline prides itself on its exceptional customer service which is supported by its no-frills, no hassle business model. The company has been profitable for 45 years in a row – even when airlines were struggling in the early 2000s. Obviously, they are […]

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