Instagram TV is Here. How Will You Use It?

Instagram TV, or IGTV as it’s become known, is barely two years old, but it has become one of the fastest-growing video apps in the world today. The fact that it was immediately accessible to Instagram’s 1 billion active users has undoubtedly influenced its popularity. But what is it, and why should content marketers care? […]

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The 2020 Holiday Season Will Be More Heavily eCommerce: How To Prepare

We’re approaching that critical time of year for most retailers: Black Friday; traditionally, the point at which retailers cross the line from being “in the red” to “in the black.” This year, given the pandemic, we can expect a surge in online shopping, which means December revenues will be deeply dependent on a business’s eCommerce […]

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4 Ways to Make Your Email Marketing More Effective

Email marketing is one of the oldest forms of content marketing and it remains one of the most effective because email is personal, private, and targeted. Email feels less like an ad and more like an update from a trusted business, which gives it an advantage over all other forms of content marketing. Most email […]

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Is It Time to Create a Facebook Group For Your Business?

Remember when following fan pages was a thing? Facebook and Reddit have created a new way to engage with audiences and place your brand consistently in front of your customers. These groups create a sense of community, and what’s better than getting a group of people together who love your products or services? These groups […]

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Mindfulness In Content Marketing

2020 has been a chaotic year, to say the least. If you’ve been struggling to find your message or strike the right tone in your content lately, you’re not alone. There is so much happening in the world with many of us working in an entirely new way and others worried about job security that […]

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Content Marketing Diversity Check-Up

Diversity, inclusion, and representation are hot topics all around the country this summer. In my last post, How Diverse Is Your Content Marketing Strategy?, I shared my thoughts on how marketing professionals are well-positioned to drive brand conversation around diversity and why it’s important to do so. In this post, I want to share some […]

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Is Your Landing Page Converting Leads?

Is your business considering building a landing or lead capture page? Landing pages can be highly effective in converting prospective clients into warm leads, but only if the correct methodologies are implemented. Inexperienced marketers frequently direct their PPC (pay-per-click) campaigns directly to the homepage of their companies’ websites. Still, this method will decrease your conversion […]

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How Diverse Is Your Content Marketing Strategy?

It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]

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How Will COVID-19 Change The Future of Content Marketing?

There’s no question that the COVID-19 outbreak has changed content marketing in the present, but what, if any, impact will it have on the future of content marketing? That’s a question I’ve been mulling over lately. In some ways, the changes we’ve seen have been inevitable, but COVID-19 pushed them to happen much soon than […]

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As Florida Begins Reopening, Customers Are Adjusting To The New Normal

As Florida begins reopening, customers are adjusting to the new normal. With mass amounts of uncertainty regarding this pandemic, many companies are unsure of which direction to take in their marketing. The reopening of physical locations can present challenges to employees while everyone is in the process of adjusting to these changes. Protecting and informing […]

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