Email Marketing: Are You Making The Most Of Preview Text?

Email marketing is a must in this day and age. It remains one of the most effective marketing tools with teams spending hours each week crafting perfect messages. While the body of the email may be spot-on and the subject line perfect, one important area that gets overlooked is the Preview Text.  This little snippet […]

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Is Your Blog Reaching Its Maximum Potential?

One thing that I learned growing up was that “if you’re going to do something then do it to the best of your ability.” When it comes to posting regularly on your blog it’s easy to think of it as a chore, but what we fail to keep in mind is that posting relevant content […]

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Branded Content Analysis: Sprinkles Cupcakes

Who knew you could market with cupcakes? Sprinkles Cupcakes did. Sprinkles is a cupcake shop and bakery that takes the all-American cupcake and elevates to a level of French patisserie. That French spin on an American classic comes through loud and clear in the company brand and marketing as well as in the cupcakes themselves. […]

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Email Marketing Tips & Strategies: Know When to Pivot

Many marketers have begun turning away from email marketing campaigns and shifted their focus towards social media marketing. Although social media marketing campaigns have proven to be effective, a well-thought-out email marketing plan can yield significant results.  Monitor Your Data In past posts we’ve discussed the importance of monitoring data to gain insight on your […]

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It’s Time to “Fall” for Content Planning

It’s mid-October which puts us well into fall. Pumpkin spice is everywhere, Halloween is just around the corner and the start of the holiday season isn’t far behind that. Although many marketers and businesses are focused on Black Friday and finishing the year strong at this point, some are looking ahead to 2020 and Q1.   […]

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Omnichannel 101 – Data, Personalization, and Sales

Your customer’s life is intertwined with the internet. Post Malone is lying in his new song when he says “I don’t go on the internet no more…” We clearly know he’s up in his DMs all day long. Everybody is. Customers are trained on those connections and don’t seem to mind giving over their data. […]

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Adaptive Reuse in Orlando’s Milk District

Our little big town Orlando is growing up, and everything that happens right now has a bearing on how people will know and experience Orlando for decades and more to come. So I was pleased to be at The State of the Milk District last month, which included an excellent panel discussion focused on the subject of […]

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5 Ways To Promote Content Beyond The Blog

No doubt content creation keeps you busy day in and day out. Content marketing is a tried-and-true marketing strategy that has cemented its status as a must-do activity for increasing brand awareness and building customer relationships. Does that mean you need to constantly grind out new content? No. Effective content marketing is about much more […]

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Personalization in the Sitecore Universe: How Data Changes Everything

Are you ready for Sitecore Symposium? If you have attended this conference before, you know it is rife with information about advances in Sitecore omnichannel tools and brimming over with people who are deeply invested in omnichannel development. If you won’t make it this year, rest assured a fountain of content will follow the symposium […]

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Content Shock Is Real. Here’s How To Avoid It

Have you heard of content shock? If you’ve ever been overwhelmed by the sheer amount of content available, you’ve experienced it. In some ways, it’s a monster of our own creation. As content marketing took off, organizations responded by putting out more and different types of content. Today, we all have access to far more […]

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