All Posts by Tymothy Johnson

How to Gain Insight Into Your Customer: Tools to Tailor Your Posts

How are you tailoring your posts towards customers? Oftentimes you’ll hear marketing strategists discussing the importance of developing an audience profile, but what tools are available to gain insight into the wants and needs of your customers? Luckily, we’re in the age of data and analytics which makes it relatively simple to gain a glimpse […]

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How Does A Content Calendar Help My Business?

When it comes to our marketing plan, we oftentimes think that we can “wing it” and post when events occur with our business. What we fail to realize is that posting sporadically can cause our content channels to lack synergy and consistency. Creating a quarterly or monthly content calendar can help avoid these inconsistencies and help […]

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Instagram For Your Business – Is It Worth It?

It’s no doubt that social media use has skyrocketed within the past decade, but oftentimes companies overlook the potential of these platforms. Instagram is one of these business tools that can display your products or projects directly to your customers so that they can have a glimpse of how your company can benefit them. Instagram […]

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What Is SEO? How Can It Help My Business Thrive?

When working on your marketing plan, you’ll likely come across the phrase “SEO” (or search engine optimization). Although this tool can help increase traffic to your website, it can often seem confusing or challenging to master. Understanding the basics of what SEO is and how to navigate it is vital for SEO success. What is […]

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How Can I Improve My Social Media Presence?

According to Sprout Social, 74% of shoppers are making their buying decisions based on social media. With this large percentage of buyers being influenced by ads and accounts online, it’s vital to define and implement a strategy for your social media accounts. Having a clear, organized plan will help entice audiences to engage with your […]

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How To Increase My Business Through Email Marketing Campaigns

With the new year quickly approaching, the time has come to reevaluate which marketing channels are performing and which have been subpar. Lately, the focus has been placed on the importance of marketing within social media, yet one of the most reliable and important channels has been overlooked… email marketing. Email marketing allows you to […]

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How Content Marketing Can Help Your Business Through Local SEO Tactics

Did you know that 86% of consumers use the Internet to find a local business? With the Internet at our fingertips, your business’ primary goal should be to provide answers to the questions your customers are asking. Through local SEO, customers have a way to discover the products and services that you’re offering and get […]

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How Blogging Can INCREASE Traffic To Your Website

One of the main questions that we are faced with is “How can I drive more traffic to my website?” With endless articles and information on pay-per-clicks (PPC) and optimizing social media outlets, we often overlook one of the most simple (and free) ways to drive organic traffic to your website… maintaining a blog! Think […]

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Which Social Media Platforms Are Best For Business?

Wanting to increase your business’ visibility and generate more leads? With over 3 billion people across the world regularly using social media, it’s no longer a question as to whether or not your business should have a presence on one (or multiple) sites. Having a social media presence is essential, but the key is to […]

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How Focus Leads To Success, At Home And At Work

In addition to working for Orlando Content Marketing, I’ve had the opportunity to compete in waterskiing. In my main event, slalom, the purpose is to go around a course of six buoys (obstacles) without missing one or falling. After completing a pass, the rope is then shortened to make it more difficult. At times it’s […]

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