All Posts by Tymothy Johnson

Nine More Things You Need to Know About Social Media

Tip 7 – Photos and videos for social media  Sometimes you need photos and videos that are custom made for you. Sometimes you’ll post links that automatically populate with an image. Sometimes you can use stock photos. Sometimes you’ll create a graphic with visual appeal. Whatever the case, every post should have an associated image […]

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Make a Plan: Get Decisive About Social Media

Before you get too deep in, make sure you saw our previous post on choosing your channels, cohesive branding, and developing audience profiles. Click HERE to check it out. If you’ve absorbed those tips, you’re getting the lay of the land and are already better positioned to develop and execute a successful social media strategy. […]

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Our Gift to You: Your Free Social Media Supercharge

It’s December, and we couldn’t let you leave without a present. Over the next few weeks, we’re sharing our best social media re-vamp tips that will inspire a fresh take on your SM approach throughout the new year. You already have active social media channels, and those channels might be helping you meet specific goals, […]

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Is Your Blog Reaching Its Maximum Potential?

One thing that I learned growing up was that “if you’re going to do something then do it to the best of your ability.” When it comes to posting regularly on your blog it’s easy to think of it as a chore, but what we fail to keep in mind is that posting relevant content […]

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Email Marketing Tips & Strategies: Know When to Pivot

Many marketers have begun turning away from email marketing campaigns and shifted their focus towards social media marketing. Although social media marketing campaigns have proven to be effective, a well-thought-out email marketing plan can yield significant results.  Monitor Your Data In past posts we’ve discussed the importance of monitoring data to gain insight on your […]

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Gain Customer Insight to Tailor Your Posts

How are you tailoring your posts towards customers? Oftentimes you’ll hear marketing strategists discussing the importance of developing an audience profile, but what tools are available to gain insight into the wants and needs of your customers? Luckily, we’re in the age of data and analytics which makes it relatively simple to gain a glimpse […]

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How Does A Content Calendar Help My Business?

When it comes to our marketing plan, we oftentimes think that we can “wing it” and post when events occur with our business. What we fail to realize is that posting sporadically can cause our content channels to lack synergy and consistency. Creating a quarterly or monthly content calendar can help avoid these inconsistencies and help […]

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Instagram For Your Business – Is It Worth It?

It’s no doubt that social media use has skyrocketed within the past decade, but oftentimes companies overlook the potential of these platforms. Instagram is one of these business tools that can display your products or projects directly to your customers so that they can have a glimpse of how your company can benefit them. Instagram […]

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What Is SEO? How Can It Help My Business Thrive?

When working on your marketing plan, you’ll likely come across the phrase “SEO” (or search engine optimization). Although this tool can help increase traffic to your website, it can often seem confusing or challenging to master. Understanding the basics of what SEO is and how to navigate it is vital for SEO success. What is […]

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How Can I Improve My Social Media Presence?

According to Sprout Social, 74% of shoppers are making their buying decisions based on social media. With this large percentage of buyers being influenced by ads and accounts online, it’s vital to define and implement a strategy for your social media accounts. Having a clear, organized plan will help entice audiences to engage with your […]

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