All Posts by Sarah Kinbar

Omnichannel 101 – Data, Personalization, and Sales

Your customer’s life is intertwined with the internet. Post Malone is lying in his new song when he says “I don’t go on the internet no more…” We clearly know he’s up in his DMs all day long. Everybody is. Customers are trained on those connections and don’t seem to mind giving over their data. […]

Keep reading

Personalization in the Sitecore Universe: How Data Changes Everything

Are you ready for Sitecore Symposium? If you have attended this conference before, you know it is rife with information about advances in Sitecore omnichannel tools and brimming over with people who are deeply invested in omnichannel development. If you won’t make it this year, rest assured a fountain of content will follow the symposium […]

Keep reading

Get Published: Create a Feature Story

Most designers want their work to get published. (That’s mostly true. I once met a designer in Texas who had so much work that she had stopped taking new business and didn’t want to publicize her services. What a great problem to have!) There are many ways to get published. You may know a magazine […]

Keep reading

Client Case Study: Valtech

Valtech is an international digital agency with a focus on big data and commerce. Their recently published white paper, The Future of Retail: Closing the Experience Gap for the Hyper-Connected Shopper, is the result of a collaboration between Valtech and Orlando Content Marketing. Filled with detailed, useful information and case studies, the paper is aimed at educating […]

Keep reading

Working With Dignity

I love talking with women in our local community who use their skills to positively impact lives through business. I met one of these women, Julie Colombino, at her office in downtown Orlando on the campus of First Presbyterian Church. She shared her path to founding Rebuild Globally, a local nonprofit that distributes shoes made […]

Keep reading

Does Not Compute

I remember sitting in my office with an online producer who was working on the website for my magazine, Garden Design. It was eight or more years ago, and I was completely immersed in print publishing. As an editor, I focused my attention on photos, stories, headlines, freelance writers, great locations…all things that very much […]

Keep reading

The Cake is Baked With Words

Out of the clear blue, I started getting invites to join trivia teams. I wondered why that was, and then realized it’s because I’m a writer. Writers read. Writers study. Writers know some stuff about some stuff. Writing is learning. Every writing project I take offers the opportunity to delve into a new world of […]

Keep reading

Branded Content Analysis: Zoe for President

I love my local YMCA, so I’ll admit I’m partial to any marketing campaign the Y might do. My family and I spend a ton of time at our Y, swimming, working out, and dancing. When I saw an ad promoting a content marketing landing page for the Zoe For President campaign with the Y logo in […]

Keep reading

Content Marketing for Attorneys: Landing Page Tips

A landing page is a great way for an attorney to establish authority in a particular field. When to Launch a Landing Page The launch of a new landing page can coincide with the successful completion of a case, and help spread the word about an attorney’s expertise in handling certain kinds of cases. One […]

Keep reading
1 2 3 4