All Posts by Liyya Hassanali

Say Goodbye to Content That Isn’t Working For You

Our previous post, Dig Into Data To Maximize Content Impact, took a look at how and why content marketers should check in on the effectiveness of their content from time to time by examining data analytics to see which pieces of content drive conversions and, as a result, profits. Towards the end of the piece, […]

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Dig Into Your Data To Maximize Content Impact

Have you ever found yourself wondering, “Is this content channel really worth it?” Content marketing takes time. It takes effort. It takes resources. It would be unusual for a business owner not to wonder every once in a while if their content marketing efforts are paying off. The trouble is content marketing takes time. So how […]

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5 Content Marketing Trends To Watch in 2019

If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]

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Turn Your Blog Content Into Leads For Your Business

Oftentimes it’s easy to forget that blogging is an effective marketing tool and instead, treat it as something that “we do because we’ve always done it.” Through successful blogging, you can help increase your website’s ranking on Google and attract potential leads to your website. By asking these three questions, you can improve your blog […]

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Your 2019 Content Marketing Playbook – Part 3: Get Back To Basics

Getting back to basics is all about regaining your focus and connecting with your target audience. This is about stepping back and taking stock of where you’re at and comparing that with where you need to be. It’s really common for businesses to stray away from their core marketing platforms of websites, blogs, and email […]

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