Content Clusters: What Are They And Why Are They Vital To Your Marketing Strategy?
We’ve written about content silos before, which are a way of organizing your content. Taking that a step further is the concept of content clusters. Content clusters are bundles, or clusters, of content that are relevant to a specific topic. They incorporate SEO, keywords, and internal linking strategies to include search results that deliver highly […]
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Say Goodbye to Content That Isn’t Working For You
Our previous post, Dig Into Data To Maximize Content Impact, took a look at how and why content marketers should check in on the effectiveness of their content from time to time by examining data analytics to see which pieces of content drive conversions and, as a result, profits. Towards the end of the piece, […]
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Dig Into Your Data To Maximize Content Impact
Have you ever found yourself wondering, “Is this content channel really worth it?” Content marketing takes time. It takes effort. It takes resources. It would be unusual for a business owner not to wonder every once in a while if their content marketing efforts are paying off. The trouble is content marketing takes time. So how […]
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Spring Is HERE – Time To Start “Tidying Up” Your Content Marketing Plan
Spring has finally sprung and after a winter in which we saw Marie Kondo’s “tidying up” tips take off like wildfire, I was inspired. Tidying up, spring cleaning, whatever you want to call it, there’s no reason not to use the freshness of the season to inspire a renewed look at your content marketing plan! […]
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Your 2019 Content Marketing Playbook – Part 6: Content Marketing Isn’t About You, It’s About Your Customers
Content marketing requires a fundamental shift in the way marketers think. Where traditional marketing focuses on the business such as by selling products, content marketing flips that on its head. Traditional marketing may look like: “This is why you need our product or service.” – and then tells you how/where to buy it. It’s very […]
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5 Content Marketing Trends To Watch in 2019
If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]
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Turn Your Blog Content Into Leads For Your Business
Oftentimes it’s easy to forget that blogging is an effective marketing tool and instead, treat it as something that “we do because we’ve always done it.” Through successful blogging, you can help increase your website’s ranking on Google and attract potential leads to your website. By asking these three questions, you can improve your blog […]
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Your 2019 Content Marketing Playbook – Part 4: Use Data To Drive Content Creation and Placement
Content creation is often thought of as a creative endeavor. As such, the idea of using data to drive content creation and placement is often overlooked. But data drives business and that is true for content marketing as well. Ignoring data and facts is short-sighted, can waste precious resources, and may even completely derail your […]
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Your 2019 Content Marketing Playbook – Part 3: Get Back To Basics
Getting back to basics is all about regaining your focus and connecting with your target audience. This is about stepping back and taking stock of where you’re at and comparing that with where you need to be. It’s really common for businesses to stray away from their core marketing platforms of websites, blogs, and email […]
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Your 2019 Content Marketing Playbook-Part 2: Define Your Content Haves, Wants, and Needs – Yes, You Can Have It ALL
Getting started with your 2019 content marketing plan can feel intimidating if you’ve never given content marketing much thought before now. It can even be intimidating if you have given it thought and put some effort into it! It’s possible to become overwhelmed when suddenly tasked with coming up with an honest-to-goodness plan. I’ve seen […]
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