Your 2019 Content Marketing Playbook – Part 5: 5 Content Marketing Trends To Watch in 2019
If there is one constant in marketing it’s “change” and while the theme of content marketing is to make connections with and provide information to your audience, how that is accomplished can – and will – change as tools and technologies change. So far in our 2019 Content Marketing Playbook series of blog posts we’ve […]
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Turn Your Blog Content Into Leads For Your Business
Oftentimes it’s easy to forget that blogging is an effective marketing tool and instead, treat it as something that “we do because we’ve always done it.” Through successful blogging, you can help increase your website’s ranking on Google and attract potential leads to your website. By asking these three questions, you can improve your blog […]
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Your 2019 Content Marketing Playbook – Part 4: Use Data To Drive Content Creation and Placement
Content creation is often thought of as a creative endeavor. As such, the idea of using data to drive content creation and placement is often overlooked. But data drives business and that is true for content marketing as well. Ignoring data and facts is short-sighted, can waste precious resources, and may even completely derail your […]
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Your 2019 Content Marketing Playbook – Part 3: Get Back To Basics
Getting back to basics is all about regaining your focus and connecting with your target audience. This is about stepping back and taking stock of where you’re at and comparing that with where you need to be. It’s really common for businesses to stray away from their core marketing platforms of websites, blogs, and email […]
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Your 2019 Content Marketing Playbook-Part 2: Define Your Content Haves, Wants, and Needs – Yes, You Can Have It ALL
Getting started with your 2019 content marketing plan can feel intimidating if you’ve never given content marketing much thought before now. It can even be intimidating if you have given it thought and put some effort into it! It’s possible to become overwhelmed when suddenly tasked with coming up with an honest-to-goodness plan. I’ve seen […]
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Your 2019 Content Marketing Playbook
The end of the year is the perfect time to take stock of the year and start thinking about the future. 2019 is just around the corner and before you know it, you’ll need to start producing content to meet your 2019 marketing goals. To get you started, we’ve decided to create and share this […]
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Meet Your Match: Picking Perfect Keywords For Content Marketing Campaigns
Contrary to what you may have heard, keywords are still an important part of content marketing and are essential to search engine optimization (SEO). While it is true that search engines have become more intuitive and better able to identify relevant content, keywords still help content get found by the desired audience. Think of search […]
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How Do You Pumpkin Spice?
What Does My Pumpkin Spice Latte Have To Do With Developing Buying Personas? The answer is: EVERYTHING! You can tell it’s fall, even here in Orlando, because everyone has a pumpkin spiced latte (or pastry or ice cream or even beer!) to sell. Now, you may be thinking all this pumpkin spice hoopla is overkill and […]
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Branded Content Analysis: The Glass Knife
All great brands have a story behind them, and The Glass Knife is no exception. At first glance, it seems like an odd name for a bakery/café, but once you learn the story behind the name it makes perfect sense. The Glass Knife is a Winter Park, Florida bakery and café that was inspired by […]
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Branded Content Analysis: Southwest Airlines
Southwest Airlines routinely ranks in the top 5 best airlines in America. The airline prides itself on its exceptional customer service which is supported by its no-frills, no hassle business model. The company has been profitable for 45 years in a row – even when airlines were struggling in the early 2000s. Obviously, they are […]
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