5 Simple Steps To Maintain Productivity While Working From Home
COVID-19 has mandated all non-essential employers to have employees work from home. While this new workspace has its perks, it can be challenging to stay focused and feel productive throughout the day. Making small changes in the way you work from home, can help prevent distractions and promote productivity. Step 1: Establish a Designated Workspace […]
Keep reading
Smart Marketing During Uneasy Times
COVID-19 has given a whole new meaning to the concept of “going viral”. Generally desirable by marketers, this is one type of viral response that I’d really rather see fail. One thing is clear, COVID-19 is going to be around for a while and marketers will need to adapt to it. Many brands and industries […]
Keep reading
Audience Segmentation For Better Personalized Marketing – It’s Worth The Effort
Marketing is all about the buyer’s journey; reaching the right people at the right time so they will take a desired action with your business. The difficult part of this challenge is knowing where different audience members are in their journeys so they can be sent the right messaging. Sometimes, marketers can get a pretty […]
Keep reading
Personalized Marketing and Data Go Hand In Hand
Marketers have long understood that using a person’s name in marketing materials helps get their attention. Nowadays, using names in emails or promotional materials is just the tip of the iceberg. Personalization can extend beyond emails and newsletters to blog posts, social media, and even video marketing to drive brand awareness, increase brand loyalty, and […]
Keep reading
4 Global Content Marketing Trends to Adopt in 2020
Content marketing is more important than ever as a way to build brand reputations and create genuine connections with clients and customers. But, what was “in” when you first adopted your content strategy may no longer be the best way to reach your audience. As the start of a new decade, 2020 is the perfect […]
Keep reading
2020 Vision: Content Marketing Channels That Are Poised For Growth
The start of the year brings with it opportunity and change. It’s a time for all of us to look back on our accomplishments in the prior year and make plans for the coming year. As a content marketer, you’re likely contemplating where to focus your efforts in the 2020’s to maximize exposure and drive […]
Keep reading
2020 Vision: 3 Content Marketing Predictions
It’s 2020! A new decade. If the last decade saw the rise of content marketing, the new decade will solidify content marketing as a top marketing strategy. No longer will it be an afterthought or an add-on, but instead will be viewed as a valuable and viable standalone part of the overall marketing strategy. However, […]
Keep reading
Branded Content Analysis: Foxtail Coffee Co.
This month we’re taking a look at the local Orlando coffee chain, Foxtail Coffee Company. Foxtail first caught our attention because it was a new and different alternative to the standard Starbucks or Dunkin’. Then we started to notice all the press the brand was getting and decided to dig a little deeper and see […]
Keep reading
Email Marketing: Are You Making The Most Of Preview Text?
Email marketing is a must in this day and age. It remains one of the most effective marketing tools with teams spending hours each week crafting perfect messages. While the body of the email may be spot-on and the subject line perfect, one important area that gets overlooked is the Preview Text. This little snippet […]
Keep reading
Branded Content Analysis: Sprinkles Cupcakes
Who knew you could market with cupcakes? Sprinkles Cupcakes did. Sprinkles is a cupcake shop and bakery that takes the all-American cupcake and elevates to a level of French patisserie. That French spin on an American classic comes through loud and clear in the company brand and marketing as well as in the cupcakes themselves. […]
Keep reading