Breaking Through the Content Bottleneck
In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]
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Do You Have A Content Bottleneck?
Bottlenecks happen all the time in business. They are defined as “a point of congestion in a production system” when workloads arrive too quickly for the process to handle. Though most often associated with manufacturing and production, bottlenecks can occur in any area or department and in any industry – marketing is no exception. Marketers […]
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Boost Engagement With These 6 Interactive Content Strategies
It’s been said that the one constant in life is ‘change’ and, as a Content Marketer, I see this play out time and time again. What worked in the content marketing arena five years ago, or even last year, may not yield the same results now, making it necessary to change your content strategy. You’ve […]
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Content Distribution: When Hitting The Publish Button Isn’t Enough
There’s no question that today’s best marketing practices stress the need for producing great content and explain why it’s important to do so. What’s more difficult to find are tips on distributing that content. What we tend to see is advice like, “Post regularly to your blog”. Um, okay? Granted, it’s a start, but relying […]
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Content Marketing, Check! Content Operations, Huh?
Okay, so you get content marketing. You know it’s an incredibly useful modern day approach to marketing that focuses on providing valuable, relevant, and consistent content to relevant audiences to encourage those audiences to do business with you over time and when they are ready. But what about content operations? Have you heard the buzz […]
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Content Clusters: What Are They And Why Are They Vital To Your Marketing Strategy?
We’ve written about content silos before, which are a way of organizing your content. Taking that a step further is the concept of content clusters. Content clusters are bundles, or clusters, of content that are relevant to a specific topic. They incorporate SEO, keywords, and internal linking strategies to include search results that deliver highly […]
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Getting Over the Guilt: Why It’s Okay to Say Goodbye to Content That Isn’t Working For You
Our previous post, Dig Into Data To Maximize Content Impact, took a look at how and why content marketers should check in on the effectiveness of their content from time to time by examining data analytics to see which pieces of content drive conversions and, as a result, profits. Towards the end of the piece, […]
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Here’s How To Dig Into Your Data To Maximize Content Impact
Have you ever found yourself wondering, “Is this content channel really worth it?” Content marketing takes time. It takes effort. It takes resources. It would be unusual for a business owner not to wonder every once in a while if their content marketing efforts are paying off. The trouble is content marketing takes time. So how […]
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Spring Is HERE – Time To Start “Tidying Up” Your Content Marketing Plan
Spring has finally sprung and after a winter in which we saw Marie Kondo’s “tidying up” tips take off like wildfire, I was inspired. Tidying up, spring cleaning, whatever you want to call it, there’s no reason not to use the freshness of the season to inspire a renewed look at your content marketing plan! […]
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Your 2019 Content Marketing Playbook – Part 6: Content Marketing Isn’t About You, It’s About Your Customers
Content marketing requires a fundamental shift in the way marketers think. Where traditional marketing focuses on the business such as by selling products, content marketing flips that on its head. Traditional marketing may look like: “This is why you need our product or service.” – and then tells you how/where to buy it. It’s very […]
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