All Posts by Liyya Hassanali

Branded Content Analysis: Foxtail Coffee Co.

This month we’re taking a look at the local Orlando coffee chain, Foxtail Coffee Company. Foxtail first caught our attention because it was a new and different alternative to the standard Starbucks or Dunkin’. Then we started to notice all the press the brand was getting and decided to dig a little deeper and see […]

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Email Marketing: Are You Making The Most Of Preview Text?

Email marketing is a must in this day and age. It remains one of the most effective marketing tools with teams spending hours each week crafting perfect messages. While the body of the email may be spot-on and the subject line perfect, one important area that gets overlooked is the Preview Text.  This little snippet […]

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Branded Content Analysis: Sprinkles Cupcakes

Who knew you could market with cupcakes? Sprinkles Cupcakes did. Sprinkles is a cupcake shop and bakery that takes the all-American cupcake and elevates to a level of French patisserie. That French spin on an American classic comes through loud and clear in the company brand and marketing as well as in the cupcakes themselves. […]

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It’s Time to “Fall” for Content Planning

It’s mid-October which puts us well into fall. Pumpkin spice is everywhere, Halloween is just around the corner and the start of the holiday season isn’t far behind that. Although many marketers and businesses are focused on Black Friday and finishing the year strong at this point, some are looking ahead to 2020 and Q1.   […]

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5 Ways To Promote Content Beyond The Blog

No doubt content creation keeps you busy day in and day out. Content marketing is a tried-and-true marketing strategy that has cemented its status as a must-do activity for increasing brand awareness and building customer relationships. Does that mean you need to constantly grind out new content? No. Effective content marketing is about much more […]

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Content Shock Is Real. Here’s How To Avoid It

Have you heard of content shock? If you’ve ever been overwhelmed by the sheer amount of content available, you’ve experienced it. In some ways, it’s a monster of our own creation. As content marketing took off, organizations responded by putting out more and different types of content. Today, we all have access to far more […]

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Breaking Through the Content Bottleneck

In a previous post entitled, “Do You Have a Content Bottleneck?“, we looked at the current phenomenon of the content bottleneck in the realm of modern marketing. That post looked at how content bottlenecks happen and where they most often occur. In this post, we’ll examine ways to break through the bottleneck to increase your […]

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Do You Have A Content Bottleneck?

Bottlenecks happen all the time in business. They are defined as “a point of congestion in a production system” when workloads arrive too quickly for the process to handle. Though most often associated with manufacturing and production, bottlenecks can occur in any area or department and in any industry – marketing is no exception. Marketers […]

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