Content Marketing Diversity Check-Up
Diversity, inclusion, and representation are hot topics all around the country this summer. In my last post, How Diverse Is Your Content Marketing Strategy?, I shared my thoughts on how marketing professionals are well-positioned to drive brand conversation around diversity and why it’s important to do so. In this post, I want to share some […]
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How Diverse Is Your Content Marketing Strategy?
It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]
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How Will COVID-19 Change The Future of Content Marketing?
There’s no question that the COVID-19 outbreak has changed content marketing in the present, but what, if any, impact will it have on the future of content marketing? That’s a question I’ve been mulling over lately. In some ways, the changes we’ve seen have been inevitable, but COVID-19 pushed them to happen much soon than […]
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COVID-19 Pandemic Offers New Opportunities For Video Marketing
Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]
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How COVID-19 Has Affected Search Behavior And Brand Response
COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]
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COVID-19 Marketing: It’s More About Sharing Information, Less About The Sale
Has your Inbox been inundated with marketing emails from, oh, every list you ever joined regarding their business response to COVID-19? We’ve seen an enormous shift in marketing messages as the pandemic drags on. The very first thing I notice about the messages I’ve been seeing is an abrupt shift from advertising the latest product […]
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Smart Marketing During Uneasy Times
COVID-19 has given a whole new meaning to the concept of “going viral”. Generally desirable by marketers, this is one type of viral response that I’d really rather see fail. One thing is clear, COVID-19 is going to be around for a while and marketers will need to adapt to it. Many brands and industries […]
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Audience Segmentation For Better Personalized Marketing – It’s Worth The Effort
Marketing is all about the buyer’s journey; reaching the right people at the right time so they will take a desired action with your business. The difficult part of this challenge is knowing where different audience members are in their journeys so they can be sent the right messaging. Sometimes, marketers can get a pretty […]
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Personalized Marketing and Data Go Hand In Hand
Marketers have long understood that using a person’s name in marketing materials helps get their attention. Nowadays, using names in emails or promotional materials is just the tip of the iceberg. Personalization can extend beyond emails and newsletters to blog posts, social media, and even video marketing to drive brand awareness, increase brand loyalty, and […]
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4 Global Content Marketing Trends to Adopt in 2020
Content marketing is more important than ever as a way to build brand reputations and create genuine connections with clients and customers. But, what was “in” when you first adopted your content strategy may no longer be the best way to reach your audience. As the start of a new decade, 2020 is the perfect […]
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