Instagram TV is Here. How Will You Use It?
Instagram TV, or IGTV as it’s become known, is barely two years old, but it has become one of the fastest-growing video apps in the world today. The fact that it was immediately accessible to Instagram’s 1 billion active users has undoubtedly influenced its popularity. But what is it, and why should content marketers care? […]
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The 2020 Holiday Season Will Be More Heavily eCommerce: How To Prepare
We’re approaching that critical time of year for most retailers: Black Friday; traditionally, the point at which retailers cross the line from being “in the red” to “in the black.” This year, given the pandemic, we can expect a surge in online shopping, which means December revenues will be deeply dependent on a business’s eCommerce […]
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4 Ways to Make Your Email Marketing More Effective
Email marketing is one of the oldest forms of content marketing and it remains one of the most effective because email is personal, private, and targeted. Email feels less like an ad and more like an update from a trusted business, which gives it an advantage over all other forms of content marketing. Most email […]
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Mindfulness In Content Marketing
2020 has been a chaotic year, to say the least. If you’ve been struggling to find your message or strike the right tone in your content lately, you’re not alone. There is so much happening in the world with many of us working in an entirely new way and others worried about job security that […]
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Content Marketing Diversity Check-Up
Diversity, inclusion, and representation are hot topics all around the country this summer. In my last post, How Diverse Is Your Content Marketing Strategy?, I shared my thoughts on how marketing professionals are well-positioned to drive brand conversation around diversity and why it’s important to do so. In this post, I want to share some […]
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How Diverse Is Your Content Marketing Strategy?
It’s impossible to ignore the protests against police violence and the calls for racial equity that are rippling through the United States this summer. I’ve seen company after company release statements in support of the Black Lives Matter movement and of their brand’s commitment to diversity. It got me thinking about how marketers are well-positioned […]
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How Will COVID-19 Change The Future of Content Marketing?
There’s no question that the COVID-19 outbreak has changed content marketing in the present, but what, if any, impact will it have on the future of content marketing? That’s a question I’ve been mulling over lately. In some ways, the changes we’ve seen have been inevitable, but COVID-19 pushed them to happen much soon than […]
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COVID-19 Pandemic Offers New Opportunities For Video Marketing
Video marketing was already on the rise, but the COVID-19 pandemic has elevated the marketing technique even higher. Furloughed or laid-off workers, a brand-new work from home crowd, students who would normally be in school, social butterflies who are now stuck at home…there is a whole new market for video content that didn’t exist at […]
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How COVID-19 Has Affected Search Behavior And Brand Response
COVID-19 has affected nearly every person and every business in the world. Many people have been laid off or furloughed while others find themselves working from home for the first time ever. Unsurprisingly, this has had a tremendous impact on consumer search behavior. Gone are the random searches for the latest style trends and restaurant […]
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COVID-19 Marketing: It’s More About Sharing Information, Less About The Sale
Has your Inbox been inundated with marketing emails from, oh, every list you ever joined regarding their business response to COVID-19? We’ve seen an enormous shift in marketing messages as the pandemic drags on. The very first thing I notice about the messages I’ve been seeing is an abrupt shift from advertising the latest product […]
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