All Posts by Anna Powers

How Often Should I Post To My Blog?

As marketers, we think a lot (OK, obsess or ruminate are probably more accurate verbs) about marketing processes. When we’re redesigning a website for a client, we usually implement a blog–and that leads to a lot of deliberation about the frequency of blog posts.How do we attract strong business leads through our blog, podcast, and […]

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How Content Marketers Should Work With SEO Experts

Pair with Why Content Marketers Should Work With SEO Experts. And a nice glass of Cabernet Sauvignon, if you’re so inclined. In our last post, we talked about why content marketing needs SEO to reach its maximum potential. Today, we’re going to discuss how to make that happen, by undergirding the strategy and execution of content […]

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Why Content Marketers Should Work With SEO Experts

Important Issue We Need To Get Out Of The Way #1:When it comes to having your content found by Google, keywords still matter. (I wedged four important ones–content, marketers, SEO, and experts–into the title of this post.)Important Issue We Need To Get Out Of The Way #2:Creating relevant, valuable content that people are actually searching […]

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What Is Content Strategy? A Working Definition

“All I want is some blog posts to put on my website. That’s it. And now you’re saying I need a content strategy too? This sounds…complicated.” Have you had thoughts like these when working with a marketing consultant? If so, consider this pointed quote:  As content creators, we understand that actually producing the content is only one […]

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What Content Agencies Do For Their Clients

Earlier this week, we asked and answered the question, “What is a content agency?” We’d like to follow that up with a blog post full of examples that illustrate what content agencies do for clients so that you can better understand how we execute marketing and SEO strategy. We’ll start with a straightforward example, which we’ll […]

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What Is A Content Marketing Agency? (And How Can You Benefit From Its Services?)

What is a content marketing agency, and how is it different from a copywriter or a general marketing agency? A content marketing agency marshalls the specific resources of writers, strategists, email & SEO experts, and project managers–all of whom have deep expertise in their fields–to craft copy for your marketing campaign. Your agency team typically works […]

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The Blog Post About The Lost Post

Back when Sarah and I launched our first Powers + Ristorcelli website, I lovingly crafted a blog post about all the various tech tools we use to make our lives easier. Todoist, Pages, Dropbox, Rdio, Sunrise, CamScanner, Google Docs: it was a love letter, crafted in pithy prose. Then we moved platforms, from Squarespace to […]

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Those Who Can, Teach

Something you might not know about me: I’m a teacher by trade. For five years after receiving my M.A., I instructed university students at schools that ranged from NYU toUniversity of Miami to York College in Queens. My specialities are writing and literature, which has served me well as Sarah and I coach clients on […]

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Hey Photographers: Content Matters

Alternatively, this post could be titled, “Why photographers can’t just throw photos on their website and expect people to hire them.” An alternative to that would be “Stop being lazy and write.” Harsh words, I know. But I’ve been there: in my professional life as a photographer and the editor of a very large website […]

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