5 Indications Your Content Marketing Is In Trouble
Are you having content marketing problems?
If you’re among the nearly 90% of B2B marketers who have adopted a content marketing strategy you obviously see the value in this type of marketing. But just because you have a content marketing plan doesn’t mean it’s working as well as it could be. In fact, it’s pretty common for organizations to believe very strongly in the effectiveness of content marketing but to struggle with implementing that strategy.
Listed below are some of the most common signs that a content marketing strategy isn’t going according to plan and needs help.
5 Common Signs Of Content Marketing Problems
- You’re ignoring your audience. How many of you have opened up a blog only to find that every single post is about company achievements? How long did you stay on that site? Chances are, not very long. Blogs that read like a list of achievements are boring and do nothing to engage the reader/consumer. Save the accolades for a press release and use your blog to share information that is important to your readers.
- Your last update was months ago. Content marketing requires work. It requires you to continuously invest in your marketing channels in the form of fresh content. Simply creating a social media account or building a website will not draw customers to your site. Regular posts are critical to getting noticed by search engines and helping customers find your site. It sounds like a lot of work to post regular updates, and it is, but the good news is that much of the content can be shared across channels – social, web, blog, videos, etc.
- You’re hung up on SEO. Search Engine Optimization (SEO) is different now. We are past the days where we could upload a page full of keywords and get plenty of hits. Today you can actually be penalized for keyword stuffing. Avoid superficial, repetitive, keyword-stuffed content. Instead, focus on interesting, informative, and conversational content that will get people thinking, sharing, and commenting. The key here is engagement. You want content that engages your audience and keeps them coming back for more.
- You’re not marketing your content. You can’t hit “Publish” and expect readers to magically appear. It’s very common to overlook the marketing part of content marketing. That means sharing the content you’ve created through multiple channels. That means making sure you do have some SEO keywords in there, sharing the content on social sites, and adding links to the pieces in email blasts. Instead of continuously pressuring yourself to create more content, just do a more thorough job of sharing that content and expanding your reach.
- Your topics are stale. Sometimes we are just too close to the content. If you find yourself writing about the same subjects over and over again, it’s time to bring in some fresh eyes for help. Reach out to different departments and ask them to submit content once in a while or work with an outside consultant who can take a step back from the business to provide objective feedback and insights.
Help Is Available
The beauty and the downfall of content marketing is that there are so many options and ways to do it. It can become overwhelming, confusing, and downright frustrating to get it right. Even worse, what may have worked for you in the past can change on a dime if the industry, your audience, or even technology changes. Many businesses just don’t have time to keep up with and respond to changing content marketing demands and keep doing what they’ve always been doing even if it’s not working.
There is a better way – Ask for help.
If your content marketing efforts aren’t paying off it might be time to bring in an outside opinion. Content marketing agencies can provide unbiased insight into what you’re doing right, what you’re doing wrong, and how to create a content plan that works best for your business. Content marketing is complex, ever-changing, and different for every organization. Consulting experts who work with content day in and day out may be just what you need to get back on track.
Orlando Content Marketing is here to help. Call 407.461.4368 or email firstname.lastname@example.org to arrange a consultation.