3 Content-Savvy Orlando Businesses
If you are thinking about content marketing but have not yet been convinced it will make a real difference to your bottom line, these local content marketing success stories are just what the doctor ordered.
If you’ve been reading our blog regularly, you know that we are strong believers in the effectiveness of good content on marketing campaigns. Where most business stumble is in understanding what kind of content to create or doing it inconsistently.
What we want to do today is show you three outstanding examples of small business owners who have a solid grasp of content marketing and have used their knowledge to develop some very effective content marketing campaigns.
3 Examples Of Excellent Content Marketing
Rifle Paper is a local, Orlando-area business that has gone global in just 8 years! The company sells a variety of lifestyle items but is most well-known for its stationary, calendars, and planning tools. They have nailed their content marketing by focusing on stylized visuals of their products. Their content is backed up with consistency in branding and regular posts. Rifle Paper Co. knows what their customers want and makes sure to provide it regularly!
Content Strategy: Regular updates. Lots of visuals. Consistent, on-brand messaging.
#2. Foxtail Coffee
Foxtail Coffee is another business local to the Orlando and Winter Park areas. They, too, have targeted their content marketing to meet the needs of their specific customers. They maintain an active blog and post regularly to their social accounts. This works out well for them since those quick social posts are a great way to get out information about sales and specials and they are easily shared by their followers. For a business that benefits from foot traffic, regular customers, and spur of the moment purchases this is an excellent approach as social media really helps foster a connection between the business and its customers. And it’s quick, so updates can be made (and accessed) on the fly as the day progresses.
Content Strategy: Heavy investment in social media. Maintaining strong connections with customers.
Naked Bar Soap Co. is another Orlando business. This one manufactures and sells skincare and beauty items that are made using simple, natural ingredients. Again, this company knows how to work with their customer base. Naked Bar Soap Co. was founded on the idea of clean, green living and their content reflects that belief. Their website is very clean and easy to navigate. Every product carries the company brand. And the personality of the company really comes through in their social media posts. It’s both cheeky and professional, which totally goes with the company’s name and business approach. These business owners love what they do and it shows in the way they present their products and care for their customers.
Content Strategy: Crisp, clean, and clear e-commerce site. Engaging and friendly social sites. Consistent branding.
What we want to emphasize by sharing these three success stories is the way each business owner has used his/her knowledge of their customers and their own abilities to create a content marketing strategy that works for them.
These are all small businesses, run by the business owner. They don’t have unlimited funds, teams of marketing people at their disposal, or a ton of time to spend on marketing. What they do have is close interactions with their customers and the ability to make decisions.
Each of these businesses has taken the time to examine what they think will be the most effective marketing techniques for the business based on their customers and then invested in them. Consistently. And the results speak for themselves.
If there is one thing we want you to take away from this post it’s that you don’t have to execute every content marketing option under the sun. Think about who you’re trying to reach. Then pick a few communications channels that work best with your business goals, budget, and availability and then build your content around your audience.